The Winners: Seven News from 6pm averaged 1.638 million in top spot, followed by the second half of its news from 6.30pm with 1.625 million and Today Tonight from 7pm with 1.323 million. Nine’s bushfire appeal, Australia United, from 7.30pm to midnight, averaged 1.167 million (and much higher from around 8pm to 10pm). Nine News averaged 1.151 million. Home and Away was 6th with 1.093 million from 7.30pm to 8.30pm. Inspector Rex in repeat at 7.30pm on SBS, 307,000, the final Carla Cametti on SBS at 8.30pm, 311,000
The Losers: Life on Mars; under 1 million on Ten? Grey’s Anatomy on Seven at 8.30pm, with 993,000. Bondi Vet on Ten at 8pm with 847,000. Private Practice on Seven at 9.30pm, 731,000.
News & CA: Seven News again won nationally and in every market as did Today Tonight. Ten News averaged 970,000 and the late News/Sports Tonight, 399,000. Ten’s News has been strong in Melbourne and had more viewers than the 7pm ABC News. The 7.30 Report averaged 968,000. Lateline, 357,000, Lateline Business, a high 197,000. Q&A returned at 9.30pm with 548,000. SBS News at 6.30pm on SBS, 162,000, 189,000 for the late edition at 9.30pm. Sunrise, 7am to 11am, 345,000, Today, 7am to 9am, 358,000. 7am to 9am Sunrise, 481,000. Early Sunrise, 393,000. Early Today, 144,000. From 9am to 11am, Sunrise had 345,000 viewers, Today, 137,000.
The Stats: Nine won 6pm to midnight All People with 31.7% from Seven with 26.0%, Ten on 20.7%, the ABC with 16.9% and SBS with 4.8%. Nine won Sydney, Melbourne, Brisbane and Adelaide. Seven won Perth from Tern, then Nine. Ten says it won 16 to 39 from 6pm to 10.30pm. In regional areas, WIN/NBN won with 31.5% from Prime/7Qld with 24.7%, Southern Cross (Ten) with 20.7%, the ABC with 17.5% and SBS with 5.5%. Nine had its highest share in Melbourne (40.3%) and in regional Victoria, 39.4%. In regional Queensland, Seven won the night. Not much support in Perth and regional Queensland for the Nine fundraiser, which is odd.
Glenn Dyer’s comments: Nine’s bushfire appeal last night was OK in terms of TV: it had an AFL Footy Show feel to it because of Eddie McGuire’s involvement as host and coming out of Melbourne, but in some markets it battled to overcome the extended 1 hour episode of Home and Away on Seven before ratings started kicking in after 8pm. It also didn’t rate in Perth where Nine was a clear third behind Seven and Ten. But it did raise over $21 million for the fire appeal.
The lack of appeal in Perth would have been the time difference at work: it would have started at 5.30pm local if it had been live from Melbourne. That and the extended bushfire news coverage and time-shifted current affairs programs made the preliminary ratings figures a bit rubbery, as has been the case all week. After having a very good week, viewers in Melbourne went right off Nine News last night and its audience slid to 365,000.
Seven News jumped to over half a million. Today Tonight clearly beat ACA at 7pm by over 400,000 viewers. The night before, it was competitive. The slump for ACA followed the slump in Nine News audience which was 150,000 behind Seven News in Melbourne alone. In Sydney Seven news won by over 140,000 viewers when the night before had been closer.
TONIGHT: Seven gets its chance to play fundraiser with the AFL NAB Cup game in Melbourne. Seven has announced donations of $250,000, WA Newspapers, $100,000. Any more? In Sydney and Brisbane Seven has repeats of Desperate Housewives after a fresh Better Homes and Gardens at 7.30pm. Brothers and Sisters follows and Packed To The Rafters is at 10.30pm. Sounds like highlights from Monday and Tuesday night in repeat! The ABC is going with a news special hosted by Barry Cassidy from 7.30pm to 8.30pm. Nine has the last one Day Cricket game of Summer (the Twenty20 tip and run game is on Sunday). Ten has Medium, Law and Order and Women’s Murder Club after The Biggest Loser and a fresh Simpsons episode.
SATURDAY NIGHT: Movies on Ten, movies on Nine after the Home Videos program, Seven has repeats of Kath and Kim, Fawlty Towers, The Vicar of Dibley and two new programs, Not Going Out and Gavin and Stacey. SBS has Mythbusters, a fresh Iron Chef and a fresh Rockwiz. The ABC has a repeat of New Tricks and The Bill.
SUNDAY NIGHT: Nine has the Twenty20 after Domestic Blitz at 6.30pm. Seven has Sunday night at 6.30pm, Border Security at 7.30pm, Triple Zero Heroes at 8pm and City Homicide at 8.30pm. Ten has The Biggest Loser, the Dance Australia program for two hours from 7.30pm and Rove at 9.30pm. SBS has Dateline at 8.30pm and the ABC has Cranford at 8.30pm and The Einstein Factor at 6.30pm.
Source: OzTAM, TV Networks reports