There are two words which immediately spring to mind over the media’s coverage of the Victorian bushfires -- mawkish and disproportionate.

Mawkish in the sense that there now seems to be a competition by media outlets to own the grief and suffering generated by the fires. Page after page, hundreds of hours of TV footage and hours of radio programs all dedicated to bringing to light one story after another of loss and destruction and the inevitable grief that is associated with it.