The 2007-08 political donations data shows a massive surge in business donations to the ALP prior to the 2007 election, compared to prior to the 2004 election.

In 2004-05, the federal ALP garnered just over $6.1m in donations in the lead-up to the Mark Latham-led ALP’s campaign against the Howard Government. History shows Latham went down in a screaming heap, but prior to Election Day plenty of commentators thought the ALP were a strong chance. In his diaries, Latham bitterly complained about the lack of ALP advertising in the last weeks, when the Coalition was concentrating its firepower on claims about interest rates and economic competence.