Second biggest Super Bowl ever. More than 95 million Americans watched the Super Bowl on Monday, won by Pittsburgh in a dramatic last minute surge. It was the second-most-watched event ever for the sports franchise, falling just shy of last year’s record game. The Pittsburgh Steelers vs. Arizona Cardinals Tampa matchup, averaged 95.4 million viewers during the four hour broadcast. That was down just 2% from the all time high of 97.5 million who watched the Fox TV telecast of the New York Giants beating the New England Patriots.

The Super Bowl rating peaked around 10pm (American Eastern Time) when nearly half of America’s television homes tuned in. In 2008, a record-setting total of 97.5 million Americans tuned in for Fox’s Super Bowl coverage where the New York Giants beat the New England Patriots. The highest-rated Super Bowl of all time was in 1982. Of the top-40 sports telecasts since January 1961, all but four telecasts were Super Bowls. — Glenn Dyer

Fairfax lose concept of news value. Crikey are struggling to find the news relevancy of this story “Saucy chef’s hens’ night striptease“. The incident occurred in a private restaurant. Nobody saw it. There is no public interest. The article makes no attempt to justify the story on any grounds. Why report this Fairfax, why?

The return of the Tele‘s “Celebrities who are fruit” gallery. Clearly back by popular demand, this odd and completely irrelevant collection of celebrities with badly Photoshopped fruit and veggies pasted over their faces can be viewed at the Daily Telegraph. If you understand the meaning behind this crazy concept, please reveal it to Crikey. All we know is that the Shadow Minister for Education, Apprenticeships and Training Chris Pyne-apple looks seriously messed up:

What were they thinking?

Superbowl XLIII — the ads. Watch all the Superbowl ads from American football’s biggest day. Some argue that the ads are better than the game — and with advertisers spending up big for not only the 30 seconds slots but also the talent (MC Hammer for one!) — the ads are well worth are look. — Adweek

P-rn interrupts Super Bowl TV coverage. Yesterday, as this year’s clash between the Pittsburgh Steelers and the Arizona Cardinals neared a thrilling climax, TV viewers in Tuscon, Arizona, witnessed an intimate exposure of a completely different order. Viewers in the Tuscon area were astonished to see a woman unzipping a man’s trousers to reveal “full male nudity” followed by what was described as “a graphic act” between the couple. Somehow, the feed from Super Bowl XLIII had been mixed up with a 30-second excerpt from Club Jenna, an adult cable TV channel featuring Jenna Jameson, one of America’s most famous p-rn actresses. — The Guardian

Pajama Media closes its doors. Pajama media is shutting down the blog. I can’t say I am surprised. What a disappointment and enormous waste of precious and rare blog investment. I was one of the original pajama bloggers. I thought PJM was going to rival AP, UPI, Reuters. Finally, a news portal of citizen bloggers and journalists that would counter the Pali stringers and left wing biased journalists of the news gathering agencies. But PJM went off the rails. — Atlas Shrugs

Nude modeling for Dad. Artist Li Zhuangping is causing a serious controversy in China due to his nude paintings of his daughter Li Qin. Li Qin says that while she would never model for films or magazines, modeling for her dad’s paintings is fine because it is for art. But some people think the whole thing is crossing a line that maybe shouldn’t be crossed. And that it’s creepy and weird. Judge for yourself. — ChinaSmack via Buzzfeed

Newspaper execs launch group to “fight back”. Newspapers and their online offspring combined are more popular than ever imagined and yet media reports nearly always paint a portrait of an industry gasping for air in the digital age. A group of concerned newspaper executives has decided to fight back against the misrepresentation of newspapers and their continuing importance to the public, to the marketplace and to democracy.  — Editor & Publisher

Despite iTunes accord, music labels still fret. Last month the music industry and Apple, long uneasy partners, seemed a picture of harmony when they agreed on new terms for pricing on iTunes, Apple’s online music store. Behind the scenes, however, the relationship remains as tense and antagonistic as ever. — New York Times

The day the newspaper died. The newspaper is dead. You can read all about it online, blog by blog, where the digital gloom over the death of an industry often veils, if thinly, a pallid glee. — The New Yorker

Peter Fray

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