Naked: The numbers prove we were right to do the Witchery jacket hoax. Naked Communications last week won itself the condemnation of a large portion of the Australian marketing industry over its stunt for the launch of men’s stores by fashion brand Witchery. The agency was behind a fake video that appeared on YouTube featuring “Heidi”, a girl who claimed to be trying to find the man who left his jacket in a cafe. The video was swiftly outed as a fake, with Naked and Witchery at the centre of a deception storm. But today, Naked has come out fighting after commissioning independent research at its own expense to measure the views of Witchery’s target audience for the campaign. — Mumbrella

Microsoft’s Photosynth, the best thing to happen to photography since the digital camera. Two years ago, Blaise Aguera y Arcas, a developer at Microsoft, unveiled an application called Photosynth. In a fantastic presentation, he showed how the software can assemble a collection of digital snapshots taken at a certain place — say, all the Flickr photos of the Notre Dame Cathedral — into a grand, three-dimensional environment. What’s more, Photosynth lets you pan and zoom through the resulting scene as if you’re a director scouting out locations. Microsoft launched Photosynth last summer, but the Web application had its real coming-out party at the inauguration. — Slate

Left, right, gay, straight — Who will the Times take? The New York Times is now involved in one of its earnest, baroque, hair-splitting and hair-pulling discussions about who should replace William Kristol on the op-ed page. Now, it used to be that you got to be a columnist at the Times because of worthy service to the paper. But in the Times’ efforts to be with it and relevant in an opinionated world, it adopted the ideological bent, with Kristol being its highest concept example. This didn’t work out, because pretty much as soon as Kristol was hired, the conservative epoch began to end, and because Kristol, in ideal circumstances not the best writer, didn’t have his heart in it. — Newser

Self-publishers flourish as writers pay the tab. There is one segment of the publishing industry that is actually flourishing: capitalising on the dream of would-be authors to see their work between covers, companies that charge writers and photographers to publish are growing rapidly at a time when many mainstream publishers are losing ground. — New York Times

BBC to put nation’s oil paintings online. The BBC is to put every one of the 200,000 oil paintings in public ownership in the UK on the internet as well as opening up the Arts Council’s vast film archive online as part of a range of initiatives that it has pledged will give it a “deeper commitment to arts and music”. — The Guardian

Incomplete passes? Fewer requests for Super Bowl media credentials this year. The number of media credentials issued for the Super Bowl is down for the first time in recent memory, according to the National Football League, which revealed there were simply fewer requests. Several newspapers that regularly send numerous staffers to the game admitted they had cut back due to economics. At least two major newspapers, the Atlanta Journal-Constitution and the Hartford Courant, are not sending any journalists to the game for the first time ever. — Editor and Publisher

Super Bowl Commercials archive. Relive some of the most memorable ad moments from past games. Of course, you’ll see Apple’s legendary “1984” spot that kicked off a new era of “event” advertising. Also featured: Budweiser’s much-loved “Louie the Lizard”, E*Trade’s dancing “Monkey” and Pepsi’s “Archeology.” — Adweek

Web gaming booms as economy busts. They say that low-cost entertainment typically thrives during a recession. No-cost entertainment apparently does even better. Traffic to online gaming sites — many of which feature hundreds of free or low-cost games–has soared just as the economy has gone sour. — Mediaweek 

Peter Fray

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