Jelena rocks the teev. The Seven Network’s push to get last night’s match between Jelena Dokic and Dinara Safina moved from the afternoon to primetime paid off as one of the largest audiences ever for a tennis match in this country watched the two hour women’s quarter final. A massive 2.316 million people watched Seven’s tennis broadcast from 7.30pm to around 10.30pm, which if it occured last year, would have made it the number five most watched show, making it bigger than any Olympics event besides the opening. Another 792,000 people watched Seven’s night of tennis from 7.30pm, with a national figure of 3.1 million people.

The five metro market total of 2.316 million would have topped the Rugby League State of Origin last year, the cricket Twenty20 matches last summer and earlier this month and would have been close to the 2.491 million people who watched the AFL Grand Final on Seven. The tennis audience would have also topped the 2.272 million people who watched the Melbourne Cup last November.

But the peak audience was an astounding 2.993 million between 9.45pm and 10pm when the match climaxed in the exciting third set won by Safina. The audience started at 1.54 million from 7.30pm to 7.45pm and then quickly climbed above two million and then kept rising until 10pm. 761,000 people watched the Seven tennis coverage in Sydney last night and the Dockic match peaked 984,000. In Melbourne the average watching the Seven coverage was 838,000 and the peak was 1.094 million. — Glenn Dyer

Aussie Aussie Aussie ABC2! ABC2’s Business Today program rebroadcast parts of last night’s 7.30 Report interview with the Deputy PM this morning but appeared to be struggling with captions… and in the week of our national patriotic holiday!

The 7.30 Report got the spelling right last night so it was an ABC2 error. — Neil Walker

Kristol severs ties with the NY Times. Bill Kristol and the New York Times parted company yesterday, one year after he began writing a weekly opinion column that became a high-profile target for his detractors on the left. But the conservative commentator, who edits the Weekly Standard and appears on Fox News, won’t lack for media exposure. He will write a monthly column and occasional pieces for The Washington Post, as he did before joining the Times. — Washington Post

Wikipedia founder Jimmy Wales calls for pre-approval of changes. The online encyclopaedia Wikipedia is considering a radical revision to the way it can be edited by anyone after two US senators were “killed off” in its pages. Wikipedia‘s founder Jimmy Wales has proposed a controversial new system under which any changes to pages about living people would have to be approved by one of the site’s editors or trusted users before they could be read by the general public. The online encyclopaedia has struggled with vandalism and accusations of inaccuracy in its vast number of entries. But the new system would be radical step back from the “wiki” philosophy that anyone can make changes to the entries on Wikipedia. — Times Online

Vogue photoshopped Sienna Miller’s head onto different body. “The September Issue,” the new documentary about Vogue which screened at Sundance, has unearthed its first juicy tidbit: the magazine photoshopped Sienna Miller’s head onto a different photo of her body, and Anna Wintour found the British actress “toothy” with too many fillings in her mouth. The documentary shows how the actress was airbrushed within an inch of her life for the shoot with famed photographer Mario Testino back in 2007. They then took one photo of her face and super-imposed it on a separate picture of her body. — Huffington Post

The internet now second only to television as a news source. According to the Pew Research Center, the internet has finally “surpassed” newspapers as a source for news, and is now second only to television as the main way people get their information. Of course, this doesn’t acknowledge the fact that newspapers exist online. Maybe they’re just being accurate, since we should really call them “newsbrands,” not newspapers, when they’re being read on the internet. — Eat Sleep Publish

Newsnight in fakery row over Obama report. The BBC has become embroiled in a new row over fakery, after admitting a Newsnight report edited clips of Barack Obama’s inauguration address in the wrong order as part of an examination of the new president’s green agenda. The controversy stems from a report by Newsnight‘s science editor Susan Watts following last week’s inauguration, which looked at the environmental challenges facing Obama. — The Guardian

How do you ‘follow’ 2,500 people on Twitter? Many Twitter users adopt a “quality not quantity” strategy by only following a certain number of Twitterers. But, by using certain tools and adopting a certain mindset, I think you can achieve both quality and quantity. There are two fears related to Twitter: The fear that you will miss out on something because you’re not following the right person, and the fear that you’ll miss out on something because you’re following too many people. The thing is, Twitter is not a permanent publication — it is a conversation, or a series of conversations. — Poynter Online

Peter Fray

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