The Winners: Seven’s 7.30pm tennis broadcast topped the list with 2.316 million people, Seven News was second with 1.720 million people and Today Tonight was third with 1.588 million. Both boosted by the tennis broadcast as a lead-in. Home and Away was fourth with 1.429 million and Nine News was 5th with 1.187 million. The 7pm ABC News was 6th with 1.140 million and A Current Affair was 7th with 1.109 million. The second repeat of NCIS at 9.30pm was 8th with 1.072 million and was boosted by people leaving Seven after the end of the Dokic match. The first episode of NCIS at 8.30pm averaged 957,000.
The Losers: None really, especially with the tennis so dominant (a 50.6% share in Melbourne and 49.7% for Sydney). Being summer also meant that the opposition programming was there just to fill the respective schedules.
News & CA: Seven News again won nationally and in every market as did Today Tonight. Nine News in Sydney was up to 327,000, which was better than expected given the help the tennis gave Seven. Ten News averaged 957,000 viewers. The late News/Sports Tonight, 498,000. The 7.30 Report, 747,000. SBS News at 6.30pm 173,000, 151,000 people for the 9.30pm edition. 7am Today on Nine, 278,000, 7am Sunrise on Seven, 362,000.
The Stats: Seven won 6pm to midnight All People with a share of 46.6% from Ten with 19.7% (not a bad figure), Nine with 18.0%, the ABC with 10.8% and SBS on 4.9%. Seven won all five metro markets and leads the week 41.6% to 20.9% for Nine. In regional areas a win for Prime/7Qld with 42.1% from WIN/NBN with 21.2%, Southern Cross (Ten) with 19.9%, the ABC on 11.1% and SBS on 5.7%.
Glenn Dyer’s comments: Tennis, tennis and Jelena Dokic made for a big win for the Seven network last night with one of the highest non-finals audiences seen for sometime. Eight programs had a million or more audiences last night, but as in sport, there was only one winner and I don’t mean the sport. It was the Seven Network which pushed and won the coverage of the Dokic-Safina quarter final for prime time instead of the dead of an afternoon game in the heat.
It was one of those rare examples where a decision that advantages the broadcaster also advantaged the audience as a whole. Over a million more people watched last night than would have watched an afternoon game.
Apart from the tennis, there was nothing else worth a glance. It was Seven or the bed.
Tonight: Lesser tennis of course, but still interesting. Food Safari at 7.30pm on SBS and Nigella’s quick and easy ways at 6.30pm on the ABC. Chandon Pictures might be an improver this week, compared to last week at 8.30pm on the ABC.
Source: OzTAM, TV Networks reports