The Winners: Seven News was boosted to 1.508 million viewers by the tennis and Today Tonight averaged 1.483 million with its dodgy report on a “witch” as a psychic. Odd. Nine News averaged 1.257 million with a boost from the One Day cricket, even if it was the early end to the Australian innings which meant a lot of talking before 6pm. Seven’s 7.30pm coverage of the tennis averaged 1.105 million and the One Day cricket 1.064 million. A Current Affair was 5th with 1.019 million but didn’t air in Perth. Home and Away averaged 993,000 and Top Gear on SBS, 931,000. There’s nothing much else worth recording. It was a dull night for non-sport watchers.

The Losers: Today Tonight viewers last night with the “psychic/witch” story. Hocus Pocus, mumbo jumbo rubbish. Apart from that, it was a night dominated by sport and nothing else got a look in. Australian TV viewers watching the underperforming cricket team on Australia Day.

News & CA: Seven News again won nationally and in every market but Melbourne. Today Tonight won everywhere. Ten News averaged 657,000. The 7pm ABC News, 966,000, The 7.30 Report summer edition, 656,000. Ten’s late News/Sports Tonight, 287,000. SBS News at 6.30pm, 184,000; 171,000 at 9.30pm. The 7am Sunrise on Seven, 310,000, 7am Today on Nine, 225,000 (both holiday affected).

The Stats: Seven won with 31.9% All People 6pm to midnight, from Nine with 27.7%, Ten with 19.7%, the ABC with 11.8%, SBS with 9.0%. Seven won all five metro markets. Sunday night helped by 1.7 million people watching the tennis and close to 2 million on the Jelena Dokic match, Seven won the night with 45.1%, from Ten withy 18.2%, Nine with 17.9%, the ABC with 13.6% and SBS with 5.2%. Seven leads the week 38.7% to 22.6% for Nine.

Glenn Dyer’s comments: The tennis on Seven was even stevens with the One Day International cricket on Friday on Nine; it topped 1.7 million Sunday night when Jelena Dockic won and last night out-rated the bumbling Australian one day cricket team playing losing to South Africa in Adelaide. The tennis is proving to be the sporting drawcard of the summer that only the occasional Ashes cricket tour can match, and perhaps some games against India. The Twenty20 is still the big drawcard with the two games against South Africa around the 2 million mark.

Last night’s Today Tonight started with a report/interview with a person promoted as a “psychic” but who turned out to be a “witch”. Doesn’t TT have the courage to promote the dross it now carries some nights in a way that viewers can dismiss it from their schedules without being forced to watch the rubbish?

Tonight: Tennis, tennis and tennis. If that doesn’t appeal, read a book or enjoy the last day’s of the break (if you are lucky to be on a break) or get the kids ready for school (and yourself).

Source: OzTAM, TV Networks reports

Peter Fray

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