The Winners: Seven News was tops with 1.519 million, from Today Tonight with 1.290 million, with Home and Away third at 1.170 million. The first NCIS repeat on Ten at 8.30pm averaged 1.158 million and the second at 9.30pm averaged 1.122 million. Nine News was sixth with 1.081 million, Seven’s 7.30pm tennis broadcast averaged 1.067 million, the 7pm ABC News was eighth with 1.027 million and A Current Affair weakened to end with a million viewers in ninth spot. The rest of the stuff on TV last night after 6pm was there to fill the niches and time slots.
The Losers: Nothing really: the tennis is popular and it’s still summer. Temptation at 7pm on Nine, 824,000. Ten’s Simpsons repeats are also looking tired. The Bold and The Beautiful is back at 4.30pm, where it belongs.
News & CA: Seven News again won nationally and in every market as did Today Tonight. Nine was weak across the board from 6pm to 7pm and especially so in Adelaide and Perth, where the WIN performance was very poor. Nine is now a two-part network nationally: Seven, Ten, SBS and the ABC have a more stronger national look and feel. If you were a national advertiser, you’d look at Nine’s weak 6pm and 7pm and frame your smaller 2009 budget accordingly. The 7.30 Report averaged 817,000. Ten News averaged 860,000, the late News/Sports Tonight, 522,000. SBS News at 6.30pm, 181,000, the 9.30pm edition, 196,000. 7am Sunrise on Seven, 348,000, 7am Today on Nine, 286,000.
The Stats: Seven won All People 6pm to midnight, with 31.5% from Ten on 25.7%, Nine on 23.5%, the ABC on 13.3% and SBS on 6.1%. Seven won every market, although Adelaide was by just 0.1% from Ten. Seven leads the week 31.2% to 27.6%. In regional areas, it’s a win to Prime/7Qld with 28.5%, from WIN/NBN with 26.6%, Southern Cross (Ten) with 23.9%, the ABC with 13.4% and SBS with 7.7%. People in the bush aren’t so interested in tennis or NCIS repeats, but in Nine’s staples.
Glenn Dyer’s comments: A night once again where leadership in news and current affairs from 6pm to 7pm and then the tennis, not to mention Home and Away, gave Seven an easily win from Ten and then Nine. Nine’s struggling Sydney News still ran third behind Seven and the 7pm ABC News, but at least its audience rose to a high of 298,000 (excluding the impact of the cricket last Friday night). So it’s sort of holding its smaller share and not losing any more ground.
But it’s not a matter of just changing the host. That hasn’t worked, more needs to be done on the content, the reporters, the look, the set and the lead-in. Does Nine have the money, the patience and PBL Media the time and patience to rebuild?
Party Animals finished on the ABC at 8.30pm with just 323,000 viewers. It was an interesting experiment to mix the stuff of party politics with romance and the younger Generation X/Y and whatever. It didn’t quite work. It was a cross between The Thick of It with a bit of Home and Away. But it at least made a normally boring non-ratings Tuesday night passable.
The figures for this morning’s viewing of the Obama Carnivale will be available tomorrow.
Tonight: Tennis, if you are sporty (a couple of Australians might be around on court). Otherwise, check your guides. Chandon Pictures starts on the ABC at 8.30pm. It’s a “comedy” on the ABC, so watch with care. On Nine and Ten, repeats and unwanted programs from 2008.
Source: OzTAM, TV Networks reports