The Winners: Seven News was tops with 1.424 million, Today Tonight was second with 1.328 million and Nine’s repeat of Two And A Half Men at 7.30pm (half an hour later) averaged 1.176 million. The 7pm ABC News was 4th with 1.150 million, in front of Nine News, 5th with 1.130 million. Seven’s The Rich List at 7.30pm averaged 1.075 million and A Current Affair was 7th with 1.074 million. The Howard Years at 8.30pm on the ABC averaged 1.074 million and Andrew Denton’s Kununurra edition of Enough Rope gathered a justified 1.025 million people. Nine’s CSI repeat at 8.30pm averaged 1.025 million. Temptation returned at 7pm for Nine and averaged 972,000. Nine’s Big Bang Theory at 8pm averaged 970,000 (the gloss is off?). Top Gear on SBS at 7.30pm averaged 915,000, down a bit from the return last week. Bones on Seven for two hours averaged 939,000 for doubled up repeats.
The Losers: Well, Fringe on Nine at 9.30pm, 733,000, Army Wives on Ten at 8.30pm, 716,000 (it really was a horrid American program). How To Look Good Naked on Ten at 7.30pm, 592,000 (fewer viewers than The Bold and The Beautiful at 6pm!). The Ex List on Ten at 9.30pm, 519,000. Out of The Blue on Ten at 10.30pm, 280,000.
News & CA: Seven News again won nationally and in every market TT won everywhere bar Melbourne where ACA was a big winner. Sam Armytage replaced Matt White at TT for the summer in an interesting move by Seven. They must be convinced he is now embedded in viewers’ minds. The 7pm ABC News had more viewers in Sydney than Nine’s 6pm News did (334,000 vs. 316,000). The 7.30 Report on the ABC averaged 918,000, which was a touch better than Top Gear. But it had more viewers in Sydney (272,000) than did ACA (263,000). Lateline averaged a high 511,000 and Lateline Business 235,000. Ten News averaged 909,000 (without the lead in from The Bold And The Beautiful. Ten News held B&B at 6pm). The late News/Sports Tonight averaged 236,000. SBS News, 232,000, the 9.30pm edition, 133,000. 7am Sunrise on Seven, 386,000, 7am Today on Nine, 279,000.
The Stats: Seven won All People 6pm to midnight with 27.3% from Nine with 25.2%, the ABC with 22.3%, Ten with 16.0% and SBS with 9.2%. Seven lost Sydney to the ABC, Melbourne to Nine, but won Adelaide, Brisbane and Perth. Seven leads the week, 27.5% to 26.0% for Nine. In regional areas a win for Prime/7Qld with 28.4% from WIN/NBN with 25.9%, the ABC on 20.9%, Southern Cross (Ten) with 14.5% and SBS with 10.4%.
Glenn Dyer’s comments: Oh dear. The most interesting development on the night was Ten’s trialling of The Bold and the Beautiful at 6pm instead of 4.30pm. It averaged a year high 592,000 when the season average was around 473,000. Is this why the Nine network’s news audiences were low last night and why the ABC 7pm News had a solid margin nationally and in Sydney? It didn’t really impact Seven News which was again a clear winner. The ABC won Sydney from Seven (25.2% to 25.2%). The ABC showed the benefit of broadcasting material that viewers wanted to see. The commercials reckon they don’t care, even in non-ratings periods, but bragging rights are bragging rights at any time. Ten finished 4th behind the ABC which is where it will finish quite a few times this summer, as in summer rating periods gone by.
Tonight, Seven shows Ugly Betty at 7.30pm, but Eli Stone at 8.30pm and Dirty Sexy Money (at 9.30pm) have both been sent to the sin bin in the US by ABC because they have performed so poorly. Nine has the final episode of The Chopping Block and then a movie repeat; this time it’s The In Laws. Ten is even shallower than Seven. Britney For The Record at 7.30pm (yes, Britney can speak, really, truly). The two hours of repeats of NCIS. SBS has a program on the return of the Bible Plagues. It’s the first of five parts. Tonight, the plague of boredom for Australian TV viewers during summer.
Source: OzTAM, TV Networks reports