Underpant merchants Victoria’s Secret are clever at carving out free publicity — their catwalk shows featuring glitter cannons and Giselle poured into a light up bra always snare headlines. After all, what self respecting news outlet can resist the lure of video footage of Heidi Klum talking about wearing a “horse harness”?

In Australia the parade never got much more than a slide show and a late night slot on Channel Nine. Enter Miranda Kerr. In suspenders.

Our Miranda, along with some other slightly less famous Australian models, meant that the media had an angle — an “Aussie avalanche”, as The Oz put it. The news that Kerr wore a “powder-blue bra and knickers ” made page 3 across the papers, which meant that Victoria’s Secret managed to out-tart Baz Luhrmann in the free publicity stakes and we were treated to headlines like The Newcastle Herald‘s ‘Much Ado About Undies’.

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Our models’ catwalk success is no secret The Australian, 17/11/08 Page 3:

It was an Aussie avalanche at the Victoria’s Secret lingerie show in Miami yesterday when Miranda Kerr led a trio of Australian models down the catwalk. Gunnedah-born Kerr was joined by Melbourne’s Abbey Lee Kershaw and Sarah Stephens from NSW in the flamboyant fashion event at Miami’s Fontainebleau Hotel, kicked off with a performance by US pop singer Usher. Supermodels Heidi Klum, Doutzen Kroes and Karolina Kurkova were among the other beauties in the sexy extravaganza, which featured a myriad lingerie looks including a powder-blue bra and knickers set accessorised with oversize butterfly worn by Kerr.

Here’s a selection of Kerr related headlines from the week:

Kerr struts in curlers at lingerie showcase Daily Telegraph, 17/11/08 Page 3

Blingy bra overshadows Miranda, Daily Telegraph, Sydney Confidential, Page 21

Miranda not yet ready for marriage Courier Mail, 17/11/08, Qconfidential, Page 38

Victoria’s Secret fantasy is a gem of a bra, Canberra Times, 17/11/08, Page 8

S-xy glamour returns on wings of a goddess, Gold Coast Bulletin, 17/11/08, Page 15

Winging it, Herald Sun, 17/11/08 Page 3

Miranda rolls up with Secret, Herald Sun, 17/11/08 Page 64

Much ado about undies, Newcastle Herald, 17/11/08, Page 3

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Peter Fray
Peter Fray
Editor-in-chief of Crikey
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