Opposition Leader Malcolm Turnbull has joined Twitter, the “micro-blogging” service that allows posts of only 140 characters. And he’s been an immediate hit.
When geeks try to explain Twitter to non-geeks, the conversation quickly features rolling eyeballs and shrugging shoulders as pre-digital dinosaurs start throwing clogs at the logic mills in response to the very idea of a micro-blog.
Yet the service has undoubted power and appeal, thanks to the speed it offers.
A long blog post, assuming a blogger’s intention or capability to create cogent prose, takes a while to cobble together and creates a temporally asynchronous conversation in which feedback from readers can be slow to arrive.
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Twitter messages, aka Tweets, are often read nanoseconds after their creation and generate commentary and conversation not long afterwards.
That status is debatable, but Twitter certainly raises passions. A couple of weeks back, for example, Telstra copped a roasting from many quarters for its half-assed foray into the service, which used canned responses to respond to messages from customers who were having a less-than-stellar time with BigPond’s services.
Some of his tweets were turgid (one declared he “is addressing the nation“), but Turnbull has won 314 followers and has reached the top 25% most influential Twitter users in 24 hours, according to TwitterGrader.
All in all, Turnbull’s tweets are a neat example of social media at work, in stark contrast to a social media failure the previous day when NAB was busted posting all the “user-generated content” for its new UBank, a youf-oriented online banking thingamy.
Twitter picked up on that in a flash and NAB’s name is now trash in online marketing circles.
Who’s rolling their eyes now?