The Atlantic takes an in-depth look at the evolution of targeting databases used in campaign recruitment strategies. The article looks at the tools, the technology and the techniques exploited by the candidates in their efforts to procure unregistered voters and fence-sitters.

Marc Ambinder peers inside the campaign mechanisms in his article for The Atlantic:

“Catalist, the keeper of the progressive political world’s voter targeting databases, has evolved quickly since it was founded in 2005 into a robust enterprise with dozens of clients and some of the most tricked-out enhanced voter lists in the country.  The Obama campaign dives into their data every day, as does virtually every left-leaning political and ideological organization in the country.”

Read the full story here.

Peter Fray

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