The Winners: Seven News won the night with 1.422 million — thanks to the big win in Perth. Australian Idol was a strong second with 1.342 million over 105 minutes to 9.15pm. Nine News was third with 1.302 million and 60 Minutes was 4th with 1.268 million (and down more than 400,000 on last week). Midsomer Murders averaged 1.212 million (down 60,000 on last week) for the ABC from 8.30pm to just after 10pm. The 8.30pm ABC News update averaged 1.194 million; Battlefronts on Nine at 6.30pm, 1.174 million. At 6.30pm Seven had a special on the financial crisis looking at it from a personal point of view — it averaged 1.173 million for the half an hour. It was a good idea but average execution — it was very, very light. The 7pm ABC News 1.159 million. Dr Who on the ABC at 7.30pm, 1.152 million, Dancing With The Stars on Seven from 7.30pm to 9.30pm, 1.113 million, Ten’s repeat of Thank God You’re Here, 1.084 million and the ABC’s weekly look at the Dr Who episode and how it was made, 1.105 million in 13th spot and the last spot for programs with a million or more viewers. Rove averaged 918,000 from 9.15pm on Ten.
The Losers: Jamie Durie’s Outdoor Room, shifted to 7pm because of Seven’s finance special at 7.30pm. Durie’s program averaged 920,000, its lowest so far. Good idea, impractical for ordinary viewers. Dancing With The Stars averaged 1.113 million. Not a loser, but not a patch on what it was and now reduced to ratings cannon fodder, which it certainly was last night. Underbelly in Melbourne: 439,000 a loss on the half a million plus of last week That was still the second highest audience in the country last night in a single market, but it’s not the ratings killer the original was. Private Practice on Seven at 9.30pm, 671,000. Dud. Likewise Dexter on Ten at 10.25, 493,000.
News & CA: Seven News again needed its 128,000 margin in Perth to win nationally by 120,000. It did have a big win in Brisbane. Nine won Sydney and Melbourne. Ten News averaged 825,000. SBS News at 6.30pm 235,000. In the morning, Weekend Sunrise from 8am, 420,000, Sunrise early from 7.30am, 259,000. Landline at Noon, 232,000; Insiders on the ABC at 9am, 173,000, Offsiders at 10.30am, 140,000, Inside Business at 10am, 132,000. Nine’s Sunday morning News, 121,000.
The Stats: Nine won with a share of 25.6% (29.8%) from Ten with 24.7% (22.8%), Seven was third with 22.9% (22.5%) for the second Sunday in a row. The ABC was on 21.4%, (19.6%), and SBS was on 5.4% (5.3%). Ten won Sydney from Nine, Nine won Melbourne from Ten, Nine won Brisbane from Seven, Nine won Adelaide from Ten and Seven won Perth from Nine, so a very mixed night. in regional areas Nine won with WIN/NBN on 26.4%, Ten on 23.7% for Southern Cross, the ABC was third with 22.3, Prime/7Qld with 22.0% and SBS with 5.7%.
Glenn Dyer’s comments: If only the Nine Network had a couple of strongish nights, they might have a chance of winning this week after Seven again did poorly last night compared with its win two Sundays ago. Ten benefitted but the ABC again played spoiler. Its programs from the 7pm News to Midsomer Murders, which finished around 10pm had more than a million viewers. in fact Dr Who averaged more viewers than Dancing With the Stars, although that was over two hours. Nine actually had a much bigger win a week ago and last night was much closer.
Nine has the AFL Footy Show final on Thursday night which will do well in the ratings, Nine has the first NRL preliminary Final on Friday and Saturday nights, which will do well and will win both nights for the network as the semis last week end did. Seven has the AFL Grand Final which might help early evening viewing in Melbourne and elsewhere but the NRL final Saturday will win big in Brisbane and Sydney. Ten has the Brownlow Medal tonight in the south on at 1am tomorrow in Sydney and Brisbane, so its sure that the night of nights for the AFL players and their WAGS will only be seen by night owls in the north. So much for the AFL’s confidence in getting new teams up in Sydney and the Gold Coast by 2012.
Seven win will big tonight, tomorrow and Wednesday, and then sit tight to see if Nine comes over the top. It fell short last week and depending on tonight and Tuesday, it could do the same again. If Nine had a better Wednesday it might have a chance of winning the week, but Fringe will sag in its second showing this week. It is very disappointing.
Tonight it’s City Homicide after Border Security and The Force. SBS has Top Gear. On the ABC Australian Story allowed the Della Boscas of Gosford to put their point of view. And it won’t be a re-run of the Aunty Jack Show. Nine has Life of Mammals, Two and a Half Men and a tired remake of the Poseidon Adventure called Poseidon (no adventure any more!). Ten has Australian Idol, then 90210 and the Emmys in Sydney and Brisbane and a night for the AFL girls and wives elsewhere. The ABC also has Four Corners and Enough Rope.
Source: OzTAM, TV Networks reports