The Winners: City Homicide was tops with 1.789 million viewers (Ten and Nine can only aspire to those figures for Rush and The Strip). The Force at 8pm on Seven was second with 1.656 million and Border Security at 7.30pm averaged 1.648 million. Seven News was 4th with 1.582 million and Today Tonight was 5th with 1.425 million. Two and a Half Men averaged 1.379 million at 7pm, Home and Away was 7th at 7pm with 1.352 million and A Current Affair was next with 1.321 million. Nine News was 9th with 1.287 million and the 7pm ABC News was 10th with 1.173 million. Bones averaged 1.150 million at 9.30pm for Seven and Four Corners surprised (and beat Nine and Ten into second) with 1.126 million for the BBC story on the conspiracy theories around September 11. Australian idol was 13th with 1.10 million at 7.30pm on Ten. Media Watch averaged 980,000 at 9.20pm and Enough Rope, 954,000 at 9.35pm. Top Gear at 7.30pm on SBS, 865,000. Australian Story on the ABC at 8pm, 848,000.
The Losers: Taken Out on Ten at 7pm, 656,000. There’s not even the “does well in a demo” explanation as to why Ten is keeping it there. Made life tough for Australian Idol at 7.30pm, but Australian Idol is now switching to Sunday/Mondays. Sorry to use this pun but Taken Out should be taken out and… Normally Kitchen Nightmares on Nine for two hours from 8.30pm and averaging just 732,000, would qualify as a loser. It was, but there are reasons for that discussed below. Suffice to say Nine shot itself in the foot last night and has lost the week as a result. And there’s a delicious irony there in the comparison between Enough Rope and Kitchen Nightmares. Andrew Denton’s main interview was with Australian cooking queen, Margaret Fulton; so viewers liked the real deal with her on Denton, as opposed to the Ramsay confection on Nine. 90210 for two hours flopped in All People terms, but Ten will be happy with the way it grabbed 16 to 39 year old female viewers. That was the only success that it could claim.
News & CA: Seven News won nationally but lost Melbourne to Nine (normal service restored). Today Tonight won nationally, but that was due to the big margin in Perth. It lost Sydney, Melbourne and Brisbane to ACA for the first time in months. The 7pm ABC News in Sydney had rotten tech problems last night again … can the ABC in Sydney fix the techo problems that left it without any sound for over two minutes? The ABC had a similar problem Friday night. So how about an apology to viewers in Sydney? The 7.30 Report averaged 772,000. Lateline, 394,000, Lateline Business, 187,000. Ten News, 889,000. The late News/Sports Tonight, 339,000. SBS News at 6.30pm 230,000, the late edition at 9.30pm, 154,000. 7am Sunrise 355,000. 7am Today, 283,000.
The Stats: Seven won All People, 25 to 54 and 18 to 49. And had a share last night of 33.4% (33.0%) from Nine with 21.8% (24.5%), the ABC in third with 19.7% (17.5%), then Ten with 17.8% (17.4%) and SBS with 7.3% (7.6%). Seven won all five metro markets and leads the week 30.3% to 23.3% for Nine. Seven has won the week already. In regional areas Prime/7Qld won with 31.3%, from WIN/NBN with 24.3%, the ABC was third with 19.6%, Southern Cross (Ten) with 16.6% and SBS on 8.0%.
Glenn Dyer’s comments: The Nine Network paid the price last night for being too cute, claiming that last night’s Kitchen Nightmares USA were new, when in fact they seemed to be revisits and follow ups. Viewers were not fooled and the 732,000 who watched the two hours from 8.30pm to 10.30pm meant Nine was running third or fourth behind Seven, the ABC and at times Ten’s new version of 90210. Nine News and A Current Affair were solid, as they usually are on a Monday night, the repeat of Two and a Half Men won the 7pm slot, then the Life of Mammals disappeared, averaging just over 1 million viewers and it was downhill from then for the Network and the week.
Nine will be showing Underbelly for Victorians (five episodes only) from next Sunday night. It will do well, but because it’s not the full series, it will show CSI Miami elsewhere (at this stage). It now says new Kitchen Nightmares will be on from next Monday night, but that was what the on air promotions said last night was. If viewers don’t turn up, Nine only has itself to blame.
The remake of 90210 on Ten with back to back episodes from 8.30pm to 10.30pm averaged 837,000 for episode one and 666,000 for episode two. On the face of it — loser TV — but not really. A look at the demos shows it won the 16 to 39, 25 to 39 and women in the 18 to 49 liked it as well. But the first episode was the most popular and the second wasn’t, except 16 to 39 women who watched it through. Ten will be happy and it will stay in the schedule for that reason, but it probably will settle down to be 16 to 39 with women in the 18 to 49 less interested.
In fact with Australian Idol averaging 1.1 million (and looking weak on All People, but better in the demos) Ten had a good girls night last night. The ABC had a solid night, with most programs doing well. It’s interesting how Top Gear on SBS depresses The 7.30 Report on Monday nights. Some might argue it’s Seven’s strong programming, but Seven on Tuesdays is strong, but The 7.30 Report‘s audience is higher Tuesdays than Mondays when Top Gear is on SBS.
Tonight: Nine runs dead with Two and a Half Men in repeat at 7pm and a fresh episode at 8.30pm followed by another repeat, plus Wipeout at 7.30pm and 20 to 1 at 9.30pm. Seven has Animal Rescue, Find My Family, Packed To The Rafters and All Saints. Ten has three episodes of The Simpsons between 6pm and 8.30pm ,then we get a fresh NCIS and then the second episode of Rush. (This will be an important episode for Rush. Any loss of audience and its probably on the nose with viewers). Will Packed To The Rafters hold the 2 million plus audience of last week? All will be revealed this time tomorrow. Seven to won gold, Ten and Nine to get silver and bronze.
The ABC has Roller Derby Dolls. Be still my aching memory. The Roller Derby. Will it be in black and white? At 10pm on SBS tonight, the viewing highlight is Holidays In Places That Don’t Exist: South Ossetia. I think after recent events in Georgia by Russia, South Ossetia does exist. Certainly in Moscow!
Source: OzTAM, TV Networks reports