The Winners: Seven News was top with 1.730 million, followed by Border Security at 7.30pm on Seven with 1.717 million and City Homicide with 1.698 million. Today Tonight was 4th with 1.650 million and The Force was 5th with 1.500 million. Home and Away was 6th with 1.411 million and Nine News was 7th with 1.241 million. Bones won the 9.30pm slot for Seven with 1.212 million and Ten’s Australian Idol was 9th with 1.204 million for Ten. Nine’s repeat of Two and a Half Men averaged 1.172 million and A Current Affair was on 1.140 million in 11th. Ten came the 7pm ABC News with 1.130 million viewers and Four Corners look at the power of Woolies and Coles averaged 1.037 million people. Australian Story at 8pm averaged 918,000 and Nine’s David Attenborough Life of Mammals at 7.30pm, 939,000. It was another night where Nine went through the motions, but in reality it ran dead.
The Losers: Burn Notice on Ten from 8.30pm to 10.30pm: 646,000 for the first of the two episodes from 8.30pm, 510,000 for the second from 9.30pm. Ten can’t really be serious with those numbers can it? Nine’s 8.30pm movie ploy: The Da Vinci Code. Viewers didn’t crack it last night: Seven and the ABC were more entertaining at times from 8.30pm and with good reason.
News & CA: Seven News and Today Tonight both won nationally and in every market. Nine News in Sydney and ACA were again very weak. Ten News averaged a solid 956,000 and the late News/Sports Tonight could only manage 316,000 off the back of the collapsed second episode of Burn Notice. The 7.30 Report averaged 646,000 as Border Security and Top Gear (900,000) swallowed some of its viewers. Lateline averaged 316,000, Lateline Business, 156,000. SBS News at 6.30pm, 261,000, and 146,000 viewers for the 9.30pm edition. 7am Sunrise, 373,000, 7am Today, 288,000.
The Stats: Seven won all people 6pm to midnight and everything else with a share of 33.0% (34.1% a week ago after the games finished). Nine was next with 24.5% (22.0%), the ABC was third with 17.5% (16.9%), Ten was on a low 17.4% (22.0%) and SBS finished with 7.6% (7.0%). Seven won all five metro markets and now leads the week 28.9% to 26.1%.
Glenn Dyer’s comments: Another big night for Seven: Nine struggled and Ten finished fourth. It was as comprehensive a win as any seen this year. More than a week after the Olympics, Seven is still reaping the benefits of its strong promotional activities. Nine was so weak last night at 8.30pm that a solid Four Corners report on the “evils” of big Supermarkets (i.e. Woolies and Coles) out-rated the movie, The Da Vinci Code, 1.037 million to 917,000. It also beat Ten’s Burn Notice, as did Enough Rope which followed from 9.35pm.
The 7pm ABC News in Sydney again had more viewers than Nine’s more expensive 6pm News did in Sydney, 350,000 to 323,000.
Tonight. Seven with Animal Rescue, packed To The Rafters and All Saints. Can Nine’s Wipeout avoid another blitzing? Will Ten’s new Melbourne cop drama, Rush, work at 9.30 pm? It should seeing it will have the help of a solid lead-in with a fresh episode of NCIS. With The Strip starting on Nine on Thursday at 8.30pm, which one of it and Rush will be the one too many Aussie cop dramas on TV? City Homicide is there and well anchored on Monday nights. There’s only room in viewers minds for one more. Which one will work?
The Gold Coast, where The Strip is set, is not conducive for good TV making. Nothing has seemed to have lasted that has been set there; nor in Sydney apart from Water Rats, which was a Sydney Harbour based version of Let’s Go Boating. Adelaide crime is a bit of misnomer, except for crazy and bizarre murders — Snowtown. Perth is out of sight and out of mind for around 19 million other Australians. No, it’s Melbourne as the crime series capital of this country. A Melbourne-based cops show seems to have the odds in its favour, but it does depend on the cast and the writers.
City Homicide last night proved that contemporary story lines can work in drama, so long as the writing is solid (which it was) and the production values good (ditto). But its not often a solid drama like it is given a bit of a run for its money by Four Corners. Nine and Seven regularly give Coles and Woolies a touch up via Tabloid TV (AKA TT and ACA), so why not a longer “special”. The ABC beat both to the punch, again.
Source: OzTAM, TV Networks reports