The Winners: Seven won the night by 14 points in a surprisingly dominant display. City Homicide on Seven at 8.30pm won the night averaging 1.888 million, Border Security at 7.30pm on Seven, 1.788 million and The Force at 8pm, 1.718 million. Seven News was 4th with 1.684 million, Today Tonight was next with 1.622 million and Home and Away was 6th with 1.536 million. Nine News was 7th with 1.279 million and Australian Idol‘s second audition was 8th with 1.245 million. Bones averaged 1.188 million at 9.30pm for Seven, the 7pm ABC News averaged 1.172 million in 10th spot and beat Nine’s repeat of Two and A Half Men with 1.085 million. A Current Affair was 12th with 1.055 million and Nine’s March of The Penguins averaged a surprisingly low 1.005 million from 7.30pm to 9pm. Andrew Denton’s Enough Rope averaged 965,000 and Neighbours had a high 956,000 at 6.30pm for Ten. Top Gear, SBS 7.30pm, 751,000.
The Losers: Burn Notice on Ten at 8.30pm, 819,000. Nine’s 9pm movie, Firewall, 694,000. No wonder Seven was so far in front. The Break-Up on Ten at 9.30pm did even worse with 568,000. Who cares about Jennifer Aniston’s non-Friends acting career? The rest of the night was handed to Seven and the ABC on a platter.
News & CA: Seven News again won nationally and in every market as did Today Tonight. The 7pm ABC News again did better in Sydney than Nine, 366,000 to 346,000. Ten News averaged 901,000, solid enough, the late News/Sports Tonight, it was on at 11.40pm. Did anyone watch it? The 7.30 Report averaged 751,000. Lateline, 330,000, Lateline Business, 177,000. SBS News at 6.30pm, 248,000, 163,000 for the 9.30pm late edition. 7am Sunrise over 422,000 for the first time on a non-Games morning for some weeks. 7am Today, 285,000 — did a bit better during the games. Four Corners on Malcolm Turnbull averaged 801,000, but Media Watch was better with 879,000. The turn on for Andrew Denton and Megan Gale perhaps?
The Stats: Seven won with a share of 34.1% in All People from 6pm to midnight and won the other demos. Nine was on 22.0%, Ten 20.0%, the ABC 16.9% and SBS 7.0%. Seven won all five metro markets and leads the week 38.0% to 21.8%. In regional areas Prime/7Qld won with 31.0% from WIN/NBN with 25.0%, Southern Cross (Ten) with 19.6%, the ABC with 16.1% and SBS on 8.4%.
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Glenn Dyer’s comments: So was there an Olympic glow around Seven last night? From the audience figures it looks like it was, but then the much complained about promotion of Seven programs in the Games telecast didn’t hurt. It was Seven’s most dominant Monday night performance of the year, and one that Nine and Ten will be wondering, what happened.
The March of The Penguins at 7.30pm to 9pm for Nine looked a clever piece of family-orientated programming, but it was all but ignored. Australian Idol beat it on Ten, even though the audience slipped from Sunday night’s return. In fact the strength of the Seven programs from 7pm onwards was notable. Home and Away returned after the games and with viewers being left with a cliff hanger, Border Security, The Force and City Homicide all blitzed the opposition.
City Homicide had close to its best figures ever. Nine’s movie, Firewall, bombed at 9pm. Tonight, Nine’s Wipeout is back and then there’s an hour of Two and A Half Men up against Animal Rescue and the new Find My Family from 7.30pm to 8.30pm and then the new packed To The Rafters at 8.30pm. A big night for Seven and a lot riding on it. Nine runs out of ideas at 9.30pm to midnight with 50 to 1 and 10 to 1. These are 20 to 1 in a different guise and are there to make sure Nine doesn’t dip to black or test pattern for the two and a half hours. Ten has Idol and a fresh and then a repeat of NCIS from 8.30pm. The ABC has Grumpy Old Women and then Grand Designs. Insight returns on SBS at 7.30pm and guess what, its all about … Global Warming — hat a surprise.
Source: OzTAM, TV Networks reports