The Winners: Seven News averaged 2.451 million people, Today Tonight, 2.167 million and the prime time games coverage on Seven from 7pm, 1.014 million. Seven’s so-called fringe games coverage (5pm to 6pm) averaged 1.701 million. Nine News was 5th with 1.140 million, Seven’s afternoon coverage of the Games to 5pm, 1.133 million. A Current Affair, 1.088 million and the 7pm ABC News, 1.030 million. Australian Story on the ABC at 8pm, 944,000.

The Losers: Viewers of Ten and Nine because their networks didn’t offer a genuine alternative. You can’t blame them and Seven did it during the Commonwealth Games in 2006, as did Ten.

News & CA: Seven News again won nationally and in every market. Seven News averaged a huge 819,000 in Melbourne last night. Today Tonight also won. The 7.30 Report averaged a solid 861,000. Lateline, 306,000, Lateline Business, 136,000. Ten News averaged 818,000, the late News/Sports Tonight, 163,000. 6.30pm SBS News, 282,000. 7am Sunrise, 441,000 (a welcome return over the 400,00 mark), 7am Today, 296,000 — solid figures.

The Stats: Seven won 6pm to midnight and every demo (as expected) with 42.7% from Nine with 17.8%, Ten with 16.6%, the ABC with 15.9% and SBS on 7.0%. Seven won every market and of course leads the week and has won it already. But it doesn’t really count. In regional areas, Prime/7Qld won with 40.3% from WIN/NBN with 21.7%, Southern Cross (Ten) with 15.5%, the ABC with 15.0% and SBS with 7.5%.

Glenn Dyer’s comments: More games and nothing else on. Ten and Nine just refuse to waste interesting programming — what a bore. What can be said? Four Corners had a Channel Four story about a cult. It wasn’t interesting. Media Watch was the highlight. Andrew Denton’s Enough Rope was worthy. The ABC’s figures held up well last night, only down 2%-3%. SBS had the other stuff, some of which was interesting: the whitewater stuff was interesting (once every four years). Melbourne lifted its game last night. The Games audiences were larger than those upstarts in Sydney and prime time share was 44.3%, compared to 42.7% in Sydney. Adelaide was the slack city last night: Seven averaged a 38% share there.

Source: OzTAM, TV Networks reports

Peter Fray

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