Seven wins the week. The Seven Network scored its first weekly ratings win in a month last week, thanks to solid performances on Monday, Tuesday and Friday nights. Seven won with a share of 27.3% in the All People battle between 6pm and midnight. That compares to 26.9% the week before. Nine was second with 26.3% (27.3%), Ten was next with 21.5% (21.1%), the ABC was on 17.6% (17.8%) and SBS finished with 7.2% (7.0%). Nine wasn’t helped by its second weak Wednesday night ina row when its share crashed to be third behind Seven and Ten. That probably cost Nine another win over the week. Seven won Sydney, Melbourne, Adelaide and Perth. Nine won Brisbane. Seven and Nine have now won 10 weeks each in the official ratings year (with one tied). Nine is still 0.3% ahead of Seven in year-to-date network share (27.9% to Seven’s 27.6% and Ten’s 21.6%). And on the back of its World Youth Day coverage, the Tour de France and Top Gear‘s second-biggest audience for the year (922,000), SBS had its best network share for the year of 7.2%. — Glenn Dyer

The Great Global Warming Swindle swindle. Channel 4 misrepresented some of the world’s leading climate scientists in a controversial documentary that claimed global warming was a conspiracy and a fraud, the UK’s media regulator will rule next week. In a long-awaited judgment following a 15-month inquiry, Ofcom is expected to censure the network over its treatment of some scientists in the programme, The Great Global Warming Swindle, which sparked outcry from environmentalists. — The Guardian

NY Times takes the Daily Show approach. One of Jon Stewart’s staples of humor on The Daily Show is showing how politicians contradict themselves by airing side-by-side video clips — what the politician just said today, vs. what he/she said a few months ago that completely contradicts the current stance. I’ve admired this technique, and long wondered why traditional news organizations shied away from this. (In the Youtube era, bloggers and others do this stuff often, so I have a hard time fathoming the logic of holding back.) So I was pleased to see a NYTimes.com video report that used Stewart’s technique so effectively: “The McCain/Romney Rapprochement.” — Steveouting.com

More paper cuts. Orlando Sentinel Publisher Howard Greenberg acknowledged that the newspaper is cutting 20% of the newsroom, contradicting a newspaper spokesperson’s earlier comment that no cuts were planned. “We have announced a reduction in force to our newsroom staff in Orlando,” Greenberg told E&P Friday. Employees, he added, “have been told about the reduction in force.” — Editor & Publisher

The nerd niche. In terms of media, the Web was also supposed to put the barriers of entry so low that any kind of publication or media outlet could be conceived, thus creating an unlimited capacity for niches. Beyond the surface level I don’t think this is true. There is only one real niche on the Web. I suppose what I really mean, is that there is only one profitable niche: Nerds. — Seanblanda.com

Cutting the fat. Given that there is an obesity epidemic, you might expect that when one of the world’s leading science writers, Gary Taubes, addresses the subject — challenging thirty years of official dietary advice — it would get a lot of press coverage. That the book took five years full-time to write, and has a 60-page bibliography indicating that pretty much all nutritional science over the past 150 years has been examined, means that journalism owes a lot of attention to such a work. However, as Google is my witness, this still seems not to have happened. As far as I can tell, The Economist — my news chamberlain — should also be ashamed of itself.Knackered Hack

The other New Yorker cover. “No one would do such a cover of McCain, playing into the most damaging rumors, but imagine this: a jaunty young John, in his pilot uniform, sitting comfortably and chatting with his Vietnamese captors. Two gorgeous gals serve his every wish. He is smoking a cigar and drinking a martini. In the next room other POWs are being intensively interrogated. Ha ha, Republicans?” [Cover by Jeremy Glass, inspired by Blorts and Lew Rockwell … wait, what?] — Wonkette  

Shafer’s picks. As Slate’s press critic, I begin most days by checking what my U.K. colleagues are saying about journalism. Thanks to the time zone difference, they’re several hours ahead of U.S. sites like Romenesko in collecting news about the news business, and they do it from their unique perspective. The Guardian’s industrious Roy Greenslade does a great job packing the whole world of journalism into his blog. The best Brit-crit is Adrian Monck, who blogs at www.adrianmonck.com. Monck’s new book, Can You Trust the Media?, written with Mike Hanley, rips what they call the culture’s “trust obsession.” Beware the newspapers, magazines, TV news operations, and other media institutions that crave the audience’s trust, they counsel. — Jack Shafer, Slate

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