According to Fairfax CEO David Kirk:

Successful media companies now have to distribute and promote content across multiple platforms. Today’s consumers are working and playing in very different ways. They are accessing news, information and entertainment in print, on TV monitors in the lounge room, on the PC, on lap tops, on a mobile device, on a digital radio and it goes on. For media companies, where the audience goes we have to go.

The latest parlour game here at Crikey is comparing the top stories that Australia’s quality broadsheet publisher prints in its newspaper editions — and the most read stories on its online versions. Chalk and cheese, or to be more accurate, Lindsay Lohan and Lindsay Tanner.

But what would a Fairfax paper look like if it ran the same “most popular”, Google-friendly content as Fairfax online? A little like this: here’s a sneak peak at the future of broadsheet Australian publishing. Maybe.

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Peter Fray
Peter Fray
Editor-in-chief of Crikey
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