The preventative taskforce has got off to a victim-blaming start. Charged with looking after prevention, with priority on fags, booze and overeating, they’ve chosen the big stick to tackle these vices -- tax. Pity those who are smoking, obese, drinkers (SODs).

And sadly those who succumb to this trilogy of evils tend to be those who also suffer from the worst killer of all: poverty. These poor SODs are being asked to pay more tax. But won’t that make them poorer?