The moment I saw the name – Extended Stay Hotel Charleston Airport – I knew I just had to stay here. Number 5,125 on a street that didn't exist five years ago, on a row of chain hotels, a perfectly pleasant slab tilt commuter chain hotel, the name is so honest, so perfectly... Maoist in its expression of a civilisation now expressed largely through brands and chains, that I just couldn't resist.

Across the featureless boulevard is the sprawling shopping centre – identikit buildings of identikit chains in low rise buildings in a half-hearted pseudo-southern style. Alienated isn't in it – the place makes Jeffrey Smart look like Grandma Moses.