Dec 4, 2007

BRW: You’ve got male

BRW has once more submitted to a revamp. The result is a more masculine product – and fewer women, writes Jane Nethercote.

BRW has once more submitted to an overhaul. The result is a more masculine product – and fewer women. Inside, the look is tighter, text is more condensed and the colours are subdued. There is no more pink.

Peter Roberts, Managing Editor, introduces the “simpler, more businesslike look” thus: “BRW has undertaken a huge effort to understand the business information needs of you, the readers, in 2007. We used substantial research commissioned from ANOP, focus groups and personal and online surveys to drill down to the information you value and how you like it presented.”

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