Who has clout? Who courts controversy? Who has a high profile portfolio? Who has a marginal seat? They’re some of the questions Crikey asked Media Monitors to help us answer.

Media Monitors have tracked the mentions of ministers and their opposition counterparts. The leaders obviously top the lists, but what about the rest.

Economic management has been the issue of this campaign, so Peter Costello comes in miles ahead — helped along, of course, by the leadership issue. Tony Abbott and Malcolm Turnbull occupy the next two spots, thanks to their portfolios and what we could politely call the vagaries of campaigning. The Coalition’s attack poodle, Alexander Downer, takes the next position, but then the numbers of media mentions really drops down.

 

Mark Vaile gets in as leader of the country cousins. Joe Hockey ranks surprisingly low. The Defence Minister seems to have realised he’ll have better chance of becoming leader if he keeps his head down. And so we work down the list until we come to the least mentioned ministers.

 

You wouldn’t know that Chris Ellison is in Cabinet with this – but it’s pretty easy to tell that Fran Bailey, Bruce Billson and Peter Dutton all hold marginals.

Shadow ministers love elections. It’s when they can get a run. Looking down the Labor list it’s easy to see what a structured and disciplined campaign the ALP has run.

 

Shadow treasurer Wayne Swan tops, followed by deputy leader and IR spokesperson Julia Gillard. That’s economic management taken care of. Peter Garrett comes in next, thanks to the importance of the environment in this campaign and, er, his own learning on the job. And that’s when the numbers drop away. Nicola Roxon gets a boost thanks to her surprise success against Tony Abbott in the health portfolio. Some shadows, however, have been next to invisible.

 

We’d better mention Jan McLucas (119 citations); Robert McClelland (72), Arch Bevis (59), Nick Sherry (50) and Laurie Ferguson (39) here – because very few other people are going to.

And the campaign charts? Here they are, for ministers, shadows, the leaders and a few standout candidates – Maxine McKew (Number 20); George Newhouse (21); Pauline Hanson (28); Greg Combet (35) and yesterday’s saviour, Bill Shorten (47).

Politician

Press

Radio

Television

Internet

Total

John Howard

14,362

84,075

44,777

103,617

246,831

Kevin Rudd

12,451

75,057

38,877

81,200

207,585

Peter Costello

5,054

22,346

15,282

29,640

72,322

Tony Abbott

1,469

13,322

8,066

13,650

36,506

Malcolm Turnbull

1,767

8,491

4,026

18,774

33,058

Wayne Swan

1,811

9,303

7,156

10,479

28,749

Julia Gillard

1,321

7,668

5,378

10,481

24,847

Peter Garrett

1,518

8,309

3,727

10,591

24,145

Alexander Downer

885

5,250

1,523

14,106

21,765

Mark Vaile

897

6,865

1,337

8,524

17,623

Joe Hockey

1,110

5,314

2,179

8,552

17,154

Bob Brown

851

3,584

1,250

5,761

11,446

Kevin Andrews

553

2,399

632

6,370

9,954

Nicola Roxon

551

3,255

2,375

2,486

8,667

Mal Brough

709

2,653

408

3,619

7,389

Brendan Nelson

452

1,992

589

3,590

6,623

Peter McGauran

289

1,947

239

3,396

5,871

Helen Coonan

302

1,228

464

3,233

5,227

Nick Minchin

716

2,243

889

1,256

5,104

Maxine McKew

735

1,742

944

1,657

5,078

George Newhouse

524

1,642

1,374

984

4,524

Julie Bishop

591

1,629

464

1,437

4,121

Philip Ruddock

447

1,382

300

1,380

3,509

Stephen Smith

726

1,233

586

520

3,065

Andrew Robb

222

1,752

181

594

2,749

George Brandis

245

687

216

1,079

2,228

Barnaby Joyce

257

1,460

154

342

2,213

Pauline Hanson

323

760

242

736

2,061

Lyn Allison

258

791

324

572

1,945

Joel Fitzgibbon

251

1,156

177

292

1,876

Simon Crean

236

1,192

42

348

1,818

Lindsay Tanner

238

747

119

614

1,718

Gary Nairn

236

819

145

428

1,628

Penny Wong

99

1,210

56

200

1,565

Greg Combet

260

675

237

312

1,484

Tanya Plibersek

173

733

196

328

1,430

Stephen Conroy

181

879

44

326

1,430

Ian MacFarlane

148

732

230

230

1,340

Chris Pyne

192

568

105

454

1,319

Martin Ferguson

222

701

194

128

1,245

Jenny Macklin

179

615

68

346

1,208

Anthony Albanese

190

493

68

303

1,054

Warren Truss

105

656

51

156

968

Tony Burke

91

416

117

174

798

David Johnston

106

359

54

244

763

Jim Lloyd

198

302

106

140

746

Bill Shorten

173

246

178

131

727

Kate Lundy

247

168

14

228

657

Bill Heffernan

55

296

94

112

557

Eric Abetz

63

384

51

58

556

Sharman Stone

36

392

35

48

511

Craig Emerson

150

158

54

142

504

Fran Bailey

165

67

10

166

408

Bruce Billson

103

207

14

72

396

Chris Ellison

23

289

14

56

382

Peter Dutton

188

97

25

38

348

Bob McMullan

65

197

6

70

338

Kim Carr

48

158

34

68

308

Chris Evans

87

130

5

68

290

Nigel Scullion

72

99

12

96

279

Alan Griffin

46

160

5

10

221

Joe Ludwig

70

54

8

56

188

Chris Bowen

46

60

0

26

132

Kerry O’Brien

48

33

12

30

123

Jan McLucas

40

35

6

38

119

Robert McLelland

7

23

30

12

72

Arch Bevis

42

5

0

12

59

Nick Sherry

19

22

1

8

50

Laurie Ferguson

21

6

8

4

39

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