The weekend before the party launches Coalition primary support was unchanged on 39% while Labor’s was up three points to 48, according to the latest face to face Morgan Poll.

With preferences distributed as they were at the 2004 Federal election, the two party preferred vote split Labor’s way 56.5 to 43.5%, a turnaround of 0.5%.

Among the minor parties, support for The Greens is 7% (down 3.5%), Australian Democrats 1.5% (down 0.5%), Family First 1% (down 0.5%), and other parties and independents 3.5% (up 2%).

Sixty per cent of voters think Labor will win the election (up 1.5%), 30% (up 1.5%) think the Coalition will be returned and 10% (down 3%) can’t say.

A majority of electors (55.5%, unchanged) think Australia is heading in the “right direction”; while 29% (down 2%) think Australia is heading in the “wrong direction”, with 15% (up 2%) undecided.

Currently, 21% (up 2%) of all electors say Australia is “heading in the right direction” yet say they would vote Labor if an election were held today.

This means that more than one in five electors are still “soft Labor voters” – the people who may yet decide the election.

This latest face-to-face Morgan Poll on Federal voting intention was conducted on the weekend of November 10/11, 2007, with an Australia wide cross-section of 890 electors. Of all electors surveyed, 3.5% did not name a party.

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Peter Fray
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