It was a strong day for the PM yesterday across all media types, the Crikey/Media Monitors Daily Campaign Index shows. The country cousins also performed well, with Mark Vaile moving up six slots as the Nationals campaign got into gear.

TW

Move

Politician

Press

Radio

TV

Internet

 Total

1

0

John Howard

410

2,685

1,358

3,596

8,049

2

0

Kevin Rudd

344

1,948

1,064

2,388

5,744

3

0

Peter Costello

119

1,318

704

1,014

3,155

4

1

Tony Abbott

58

213

77

619

967

5

-1

Malcolm Turnbull

49

420

3

472

943

6

0

Wayne Swan

47

227

190

341

805

7

6

Mark Vaile

29

299

2

276

606

8

-3

Alexander Downer

29

50

40

413

532

9

3

Joe Hockey

31

56

41

314

442

10

-1

Julia Gillard

27

73

8

317

425

The star of the week, however, has been the worm – or almost. Media Monitors have redone the stats with the worm in their rankings and discovered the notorious nematode has come in third after the leaders in media mentions since Sunday.

Howard

2,432

15,725

7,385

25,542

Rudd

2,341

14,904

8,245

25,490

Worm

512

3,958

2,641

7,111

The PM has stayed in front in a quiet day for the campaign on talkback.

Rank

Politician

Talkback

1

John Howard

178

2

Kevin Rudd

135

Our celebrity control had a quiet day yesterday as well. And more information on the day’s news and issues is available from Media Monitors.

Britney Spears

29

10

130

274

443

Peter Fray

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Peter Fray
Editor-in-chief of Crikey

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