What don’t you get in polls? Plenty. For the rest of the campaign, Crikey will be working with Roy Morgan Research to mine the data deeper.

We’re going pull out a range of different demographics, list the 25 electorates with the highest concentration of the groups we chose, and give you an idea of their voting intention, pre and post Kevin Rudd.

Today, we’re looking at employment categories. On other days in the Roy Morgan Top 25, we’ll be classing electors by the issues they believe matter most, their media preferences, financial views, shopping choices, societal values – even what they choose for entertainment.

Crikey’s key seats – the 49 seats  we believe will decide the federal election — are marked with an asterisk.

Percentage of electors who work in the public service:

Electorate

% of electors

2PP
Pre-Rudd

2PP
Post-Rudd

Canberra (ACT)

39.03%

LNP 39%,
ALP 61%

LNP 33.5%,
ALP 66.5%

Fraser (ACT)

35.74%

LNP 36.5%,
ALP 63.5%

LNP 28%,
ALP 72%

Solomon (NT) *

32.77%

LNP 52%,
ALP 48%

LNP 35.5%,
ALP 64.5%

Lingiari (NT)

26.72%

LNP 51%,
ALP 49%

LNP 54.5%,
ALP 45.5%

Moreton (Qld) *

25.85%

LNP 51%,
ALP 49%

LNP 34%,
ALP 66%

Ryan (Qld)

24.99%

LNP 53.5%,
ALP 46.5%

LNP 44.5%,
ALP 55.5%

Denison (Tas)

23.80%

LNP 36.5%,
ALP 63.5%

LNP 29.5%,
ALP 70.5%

Grayndler (NSW)

23.73%

LNP 22.5%,
ALP 77.5%

LNP 14%,
ALP 86%

Griffith (Qld)

23.71%

LNP 44.5%,
ALP 55.5%

LNP 32.5%,
ALP 67.5%

Herbert (Qld) *

23.25%

LNP 46%,
ALP 54%

LNP 37.5%,
ALP 62.5%

Brisbane (Qld)

22.68%

LNP 44%,
ALP 56%

LNP 36.5%,
ALP 63.5%

Moore (WA)

21.92%

LNP 57.5%,
ALP 42.5%

LNP 50.5%,
ALP 49.5%

Wills (Vic)

21.76%

LNP 32.5%,
ALP 67.5%

LNP 22.5%,
ALP 77.5%

Indi (Vic)

21.61%

LNP 51.5%,
ALP 48.5%

LNP 58%,
ALP 42%

Sturt (SA) *

21.58%

LNP 54.5%,
ALP 45.5%

LNP 42%,
ALP 58%

Lilley (Qld)

21.09%

LNP 41.5%,
ALP 58.5%

LNP 37.5%,
ALP 62.5%

Cook (NSW)

21.03%

LNP 60%,
ALP 40%

LNP 39.5%,
ALP 60.5%

Gellibrand (Vic)

20.94%

LNP 29.5%,
ALP 70.5%

LNP 24%,
ALP 76%

Cunningham (NSW)

20.80%

LNP 39%,
ALP 61%

LNP 31.5%,
ALP 68.5%

Batman (Vic)

20.48%

LNP 29%,
ALP 71%

LNP 28.5%,
ALP 71.5%

Mitchell (NSW)

20.39%

LNP 68.5%,
ALP 31.5%

LNP 53%,
ALP 47%

Maribyrnong (Vic)

20.20%

LNP 41%,
ALP 59%

LNP 24%,
ALP 76%

Ballarat (Vic)

19.94%

LNP 44.5%,
ALP 55.5%

LNP 47.5%,
ALP 52.5%

Melbourne Ports (Vic)

19.77%

LNP 37.5%,
ALP 62.5%

LNP 33%,
ALP 67%

Macquarie (NSW)

19.68%

LNP 43.5%,
ALP 56.5%

LNP 33%,
ALP 67%

 

Percentage of electors who are self employed:

Electorate

% of electors

2PP
Pre-Rudd

2PP
Post-Rudd

Mackellar (NSW)

13.58%

LNP 57.5%,
ALP 42.5%

LNP 56.5%,
ALP 43.5%

Kennedy (Qld)

12.22%

LNP 46%,
ALP 54%

LNP 42%,
ALP 58%

Mallee (Vic)

12.22%

LNP 56%,
ALP 44%

LNP 55.5%,
ALP 44.5%

Flinders (Vic)

11.83%

LNP 55%,
ALP 45%

LNP 49%,
ALP 51%

Menzies (Vic)

11.62%

LNP 58%,
ALP 42%

LNP 50.5%,
ALP 49.5%

Eden-Monaro (NSW) *

11.38%

LNP 49.5%,
ALP 50.5%

LNP 35%,
ALP 65%

O’Connor (WA)

11.26%

LNP 61.5%,
ALP 38.5%

LNP 57.5%,
ALP 42.5%

Maranoa (Qld)

10.91%

LNP 55.5%,
ALP 44.5%

LNP 60%,
ALP 40%

Fadden (Qld)

10.61%

LNP 54.5%,
ALP 45.5%

LNP 49.5%,
ALP 50.5%

Bowman (Qld) *

10.30%

LNP 52%,
ALP 48%

LNP 47.5%,
ALP 52.5%

Canning (WA)

10.04%

LNP 55.5%,
ALP 44.5%

LNP 51.5%,
ALP 48.5%

Lingiari (NT)

9.82%

LNP 51%,
ALP 49%

LNP 54.5%,
ALP 45.5%

McEwen (Vic) *

9.69%

LNP 48.5%,
ALP 51.5%

LNP 44%,
ALP 56%

La Trobe (Vic) *

9.65%

LNP 52.5%,
ALP 47.5%

LNP 48%,
ALP 52%

Leichhardt (Qld) *

9.64%

LNP 50%,
ALP 50%

LNP 43%,
ALP 57%

Forde (Qld)

9.53%

LNP 49%,
ALP 51%

LNP 40.5%,
ALP 59.5%

Hume (NSW)

9.22%

LNP 44%,
ALP 56%

LNP 43.5%,
ALP 56.5%

Moncrieff (Qld)

9.12%

LNP 49%,
ALP 51%

LNP 46%,
ALP 54%

Ryan (Qld)

8.96%

LNP 53.5%,
ALP 46.5%

LNP 44.5%,
ALP 55.5%

Casey (Vic)

8.90%

LNP 51.5%,
ALP 48.5%

LNP 56%,
ALP 44%

Jagajaga (Vic)

8.86%

LNP 50.5%,
ALP 49.5%

LNP 34.5%,
ALP 65.5%

New England (NSW)

8.77%

LNP 47.5%,
ALP 52.5%

LNP 49.5%,
ALP 50.5%

Boothby (SA) *

8.73%

LNP 50%,
ALP 50%

LNP 51.5%,
ALP 48.5%

Wide Bay (Qld)

8.58%

LNP 55%,
ALP 45%

LNP 38%,
ALP 62%

Gippsland (Vic) *

8.40%

LNP 57.5%,
ALP 42.5%

LNP 44.5%,
ALP 55.5%

Percentage of electors who are professionals/managers:

Electorate

% of electors

2PP
Pre-Rudd

2PP
Post-Rudd

Fraser (ACT)

39.99%

LNP 36.5%,
ALP 63.5%

LNP 28%,
ALP 72%

Canberra (ACT)

39.90%

LNP 39%,
ALP 61%

LNP 33.5%,
ALP 66.5%

Kooyong (Vic)

37.11%

LNP 52.5%,
ALP 47.5%

LNP 48%,
ALP 52%

Bradfield (NSW)

35.81%

LNP 65%,
ALP 35%

LNP 62.5%,
ALP 37.5%

Wentworth (NSW) *

35.75%

LNP 49%,
ALP 51%

LNP 41%,
ALP 59%

Melbourne Ports (Vic)

34.49%

LNP 37.5%,
ALP 62.5%

LNP 33%,
ALP 67%

Warringah (NSW)

34.32%

LNP 56%,
ALP 44%

LNP 42.5%,
ALP 57.5%

Sydney (NSW)

34.10%

LNP 26.5%,
ALP 73.5%

LNP 20.5%,
ALP 79.5%

Ryan (Qld)

33.02%

LNP 53.5%,
ALP 46.5%

LNP 44.5%,
ALP 55.5%

Higgins (Vic)

32.49%

LNP 50.5%,
ALP 49.5%

LNP 43.5%,
ALP 56.5%

North Sydney (NSW)

32.39%

LNP 58%,
ALP 42%

LNP 52.5%,
ALP 47.5%

Curtin (WA)

32.22%

LNP 61.5%,
ALP 38.5%

LNP 46.5%,
ALP 53.5%

Griffith (Qld)

31.82%

LNP 44.5%,
ALP 55.5%

LNP 32.5%,
ALP 67.5%

Adelaide (SA) *

30.59%

LNP 41%,
ALP 59%

LNP 43%,
ALP 57%

Grayndler (NSW)

30.07%

LNP 22.5%,
ALP 77.5%

LNP 14%,
ALP 86%

Brisbane (Qld)

30.07%

LNP 44%,
ALP 56%

LNP 36.5%,
ALP 63.5%

Mitchell (NSW)

29.80%

LNP 68.5%,
ALP 31.5%

LNP 53%,
ALP 47%

Goldstein (Vic)

29.64%

LNP 53%,
ALP 47%

LNP 42%,
ALP 58%

Bennelong (NSW) *

29.06%

LNP 50.5%,
ALP 49.5%

LNP 42.5%,
ALP 57.5%

Melbourne (Vic)

28.95%

LNP 28%,
ALP 72%

LNP 23%,
ALP 77%

Solomon (NT)

28.63%

LNP 52%,
ALP 48%

LNP 35.5%,
ALP 64.5%

Moreton (Qld) *

28.21%

LNP 51%,
ALP 49%

LNP 34%,
ALP 66%

Berowra (NSW)

28.00%

LNP 55%,
ALP 45%

LNP 54%,
ALP 46%

Aston (Vic)

27.44%

LNP 66.5%,
ALP 34.5%

LNP 52.5%,
ALP 47.5%

Menzies (Vic)

27.36%

LNP 58%,
ALP 42%

LNP 50.5%,
ALP 49.5%

Percentage of electors who are not employed:

Electorate

% of electors

2PP
Pre-Rudd

2PP
Post-Rudd

Lyne (NSW)

55.52%

LNP 58.5%,
ALP 41.5%

LNP 59%,
ALP 41%

Hinkler (Qld)

53.97%

LNP 49.5%,
ALP 50.5%

LNP 34.5%,
ALP 65.5%

Wakefield (SA) *

52.85%

LNP 32.5%,
ALP 67.5%

LNP 32%,
ALP 68%

Cowper (NSW) *

52.20%

LNP 50.5%,
ALP 49.5%

LNP 44.5%,
ALP 55.5%

Gilmore (NSW)

52.13%

LNP 50.5%,
ALP 49.5%

LNP 40.5%,
ALP 59.5%

Grey (SA)

50.99%

LNP 41%,
ALP 59%

LNP 45%,
ALP 55%

Wide Bay (Qld)

50.52%

LNP 55%,
ALP 45%

LNP 38%,
ALP 62%

Paterson (NSW) *

50.20%

LNP 49%,
ALP 51%

LNP 44%,
ALP 56%

Shortland (NSW)

49.67%

LNP 38%,
ALP 62%

LNP 43%,
ALP 57%

Page (NSW) *

49.58%

LNP 52%,
ALP 48%

LNP 41%,
ALP 59%

New England (NSW)

49.52%

LNP 47.5%,
ALP 52.5%

LNP 49.5%,
ALP 50.5%

Dobell (NSW) *

49.29%

LNP 47%,
ALP 53%

LNP 33%,
ALP 67%

Blaxland (NSW)

48.96%

LNP 41.5%,
ALP 58.5%

LNP 33%,
ALP 67%

Chifley (NSW)

48.11%

LNP 34%,
ALP 66%

LNP 38.5%,
ALP 61.5%

Throsby (NSW)

47.93%

LNP 34.5%,
ALP 65.5%

LNP 27%,
ALP 73%

Fairfax (Qld)

47.93%

LNP 52.5%,
ALP 47.5%

LNP 47.5%,
ALP 52.5%

Corio (Vic)

47.92%

LNP 39.5%,
ALP 60.5%

LNP 31%,
ALP 69%

Flinders (Vic)

47.57%

LNP 55%,
ALP 45%

LNP 49%,
ALP 51%

Longman (Qld) *

46.59%

LNP 44%,
ALP 56%

LNP 36.5%,
ALP 63.5%

Fisher (Qld)

46.19%

LNP 54%,
ALP 46%

LNP 38.5%,
ALP 61.5%

Banks (NSW)

45.67%

LNP 49.5%,
ALP 50.5%

LNP 34.5%,
ALP 65.5%

Richmond (NSW)

45.58%

LNP 47%,
ALP 53%

LNP 40%,
ALP 60%

Brand (WA)

45.57%

LNP 42.5%,
ALP 57.5%

LNP 44%,
ALP 56%

Hume (NSW)

45.50%

LNP 44%,
ALP 56%

LNP 43.5%,
ALP 56.5%

Reid (NSW)

45.03%

LNP 45.5%,
ALP 54.5%

LNP 39%,
ALP 61%

Pre Rudd polling covers January-Dec 2006; post Rudd January-June 2007.

More details are available from Electorate Profiles on the Roy Morgan Online Store.

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Peter Fray
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