There is one thing you can be sure about if you bothered to read all or most of those thousands upon thousands of words in your newspaper this morning about the formal beginning of the federal election campaign. You were one of a very small minority of Australians.

For most of the people who will vote on 24 November the daily words written by journalists and uttered on radio and television by pundits and politicians are a crashing bore. Certainly the vast majority of people prone to change their mind about how they vote will do nothing more than glance at a headline, or more likely a picture, and listen to a phrase or two before turning the page or tuning out.

Researchers for political parties are well aware of the problem of getting through to swinging voters. They confront the boredom that ordinary people have with politics in their daily focus groups as they search for a way of cutting through the disinterest.

The internet provides us all with an easy way of grasping the point. Unlike newspaper editors who have no exact measure of the extent to which so many of their pages are irrelevant, websites can measure exactly what on their sites is read.

In order to provide a reality check to those of us who look for significance in every single remark by a politician, we will therefore be publishing at regular intervals during this campaign the Crikey Reality Check listing the most popular stories of the day.

This morning’s summary:

The West AustralianSydney Morning Herald
1. One man dead, three survive boating tragedy1. Gore gets a cold shoulder
2. Call to return Inconvenient Truth Oscar2. The bare facts about ‘naked DSL’
3. Record $23m for Claremont mansion3. NZ women most promiscuous: survey
4. Three die on WA roads overnight4. Gore sees no hope of beating Clinton
5. New underground stations open today5. More human bones found at Kurnell building site
ABCAdvertiser
* PM announces November 24 poll1. Rucci picks Crows 2008 team
* Bus crashes into Brisbane retirement village2. Battle for future
* Election campaign begins in earnest3. ‘Nothing’ can stop stand in park
* Exclusive Brethren ‘smuggling campaign cash’ into Aus4. Delta’s lucky punt
* Election about Australia’s future: Rudd5. Rundle Mall gun alert
Sydney TelegraphMelbourne Herald Sun
1. The Right Brain vs Left Brain1. Right Brain v Left Brain
2. Lleyton’s bodybuilding sister2. Wooley’s wobbly
3. Stuart fumes at ‘cheap shot’3. Gore under attack
4. Tozzi in a cossie looks the part4. Hewitt bulks up
5. Lohan blows $8m on grog, drugs5. Bulldogs bypass Whitnall
news.com.auThe Age
1. Maddie footprint clues emerge1. The bare facts about ‘naked DSL’
2. Mums stick with swapped babies2. ‘Right’ leadership v ‘new’ leadership
3. Hugh Grant in drunken romp with…3. Series revenge for Symonds
4. Jaslyn muscles in4. A foreigner in his own kingdom
5. Lindsay Lohan down and out5. Libs bid to bury ‘worm’ for TV debate
The AustralianCourier Mail
1. Contrasting styles with substance1. Rudd in trouble in Queensland
2. It’s new leader vs right leader2. Left Brain v Right Brain Test
3. Staff ‘not quizzed on rape’3. Gore’s climate theory savaged
4. Israelis targeted Syrian reactor4. Doctor cleared over complaints
5. Poll date launches intense campaign5. Rudd’s home-state battle