News

Sep 27, 2007

The retail approach to choosing a government

We have observed in many market research studies over the years that Australians in general, are expert shoppers. They have an eye for the general and for the particular. Politics is nowhere near as important to the average punter as is shopping. Yet the same shrewd instincts, the same critical eye apply, write Irving Saulwick and Denis Muller.

The once mighty Coles has fallen on hard times. It is clearly not dead, but it is certainly ailing. Why is this so?

The experts point to many things – but the most important, it is said, is that it is being beaten in toe to toe combat by Woolworth’s in offering value for money across its product range. It is also said that Coles Chief Executive Officer John Fletcher does not have a feel for the grocery and food business, the core of the Coles business and the key to its profitability.

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