Sep 27, 2007

The retail approach to choosing a government

We have observed in many market research studies over the years that Australians in general, are expert shoppers. They have an eye for the general and for the particular. Politics is nowhere near as important to the average punter as is shopping. Yet the same shrewd instincts, the same critical eye apply, write Irving Saulwick and Denis Muller.

The once mighty Coles has fallen on hard times. It is clearly not dead, but it is certainly ailing. Why is this so?

The experts point to many things – but the most important, it is said, is that it is being beaten in toe to toe combat by Woolworth’s in offering value for money across its product range. It is also said that Coles Chief Executive Officer John Fletcher does not have a feel for the grocery and food business, the core of the Coles business and the key to its profitability.

Free Trial

Proudly annoying those in power since 2000.

Sign up for a FREE 21-day trial to keep reading and get the best of Crikey straight to your inbox

By starting a free trial, you agree to accept Crikey’s terms and conditions


Leave a comment

Share this article with a friend

Just fill out the fields below and we'll send your friend a link to this article along with a message from you.

Your details

Your friend's details