Roy Morgan Research has released an in depth survey of AFL clubs and their supporters, and the results are revealing.

The Sydney Swans, for example, have a million more supporters than Essendon, which has the largest supporter base of all Victorian clubs. Port Adelaide Power has the lowest supporter base for a non-Victorian club, but still has 110,000 more fans than Melbourne, which has the lowest supporter base of all clubs 212,000. Here’s the full table:

 

Rank

Club

Supporters

1

Sydney Swans

1,742,000

2

Brisbane Lions

1,152,000

3

West Coast Eagles

815,000

4

Essendon Bombers

771,000

5

Adelaide Crows

703,000

6

Collingwood Magpies

688,000

7

Carlton Blues

515,000

8

Richmond Tigers

391,000

9

Geelong Cats

384,000

10

Fremantle Dockers

372,000

11

St Kilda Saints

363,000

12

Port Adelaide Power

322,000

13

Hawthorn Hawks

310,000

14

Western Bulldogs

231,000

15

Kangaroos

228,000

16

Melbourne Demons

212,000

And here is some information on the character of supporters from each club. For the full results click here. All results are in relation to other AFL supporters:

Adelaide Crows fans are:

  • 77% more likely to have eaten at a Pizza Haven restaurant in the last four weeks;
  • 21% more likely to agree that “If I could afford to eat out every night I would”;
  • 16% more likely to agree that “I believe homos-xuality is immoral”.

Brisbane Lions fans are:

  • 26% more likely to agree that “I often take advantage of the special offers on the back of my supermarket shopping docket”;
  • 15% more likely to agree that “I buy the same food every week”;
  • 11% less likely to agree that “I choose a car mainly on its looks”.

Carlton fans are:

  • 41% more likely to have consumed Pepsi Light in the last seven days;
  • 30% more likely to agree that “I sometimes use force to get things done”;
  • 17% more likely to agree that “There’s too much change going on these days”.

Collingwood fans are:

  • 67% more likely to have made a purchase from The Athlete’s Foot in the last four weeks;
  • 19% (of respondents aged 18+) more likely to agree that “Australian beer is the only beer worth drinking”;
  • 12% more likely to agree that “None of this stuff about the information super-highway makes sense to me”.

Essendon fans are:

  • 35% more likely to agree that “I prefer the bright lights and big cities when I travel”;
  • 34% more likely to agree that “I was born to shop”;
  • 23% more likely to agree that “I need a mobile phone to give me more control over my life”.

Fremantle Dockers fans are:

  • 23% more likely to agree that “I always think of the number of calories in the food I’m eating”;
  • 22% more likely to agree that “I often enter competitions run by newspapers, magazines or radio stations”;
  • 21% more likely to agree that “Crime is a growing problem in my community”.

Geelong fans are:

  • 34% more likely to have made a purchase from the ABC Shop in the last four weeks;
  • 21% (of respondents aged 18+) less likely to agree that “Beer is often a good way to start the night”;
  • 12% less likely to agree that “I always read the business section of the newspaper”.

Hawthorn fans are:

  • 15% more likely to agree that “Terrorists deserve the same rights as other criminals”;
  • 13% more likely to agree that “I’m a bit of an intellectual”;
  • 24% less likely to agree that “TV advertising often gives me something to talk about”.

Kangaroos fans are:

  • 27% more likely to agree that “I wear clothes that will get me noticed”;
  • 24% more likely to have eaten at a Subway restaurant in the last four weeks;
  • 19% more likely to agree that “Freedom is more important than the law”.

Demons supporters are:

  • 27% more likely to agree that “I like to drink wine with my meals”;
  • 15% more likely to agree that “A low fat diet is a way of life for me”;
  • 14% more likely to agree that “The Government is doing a good job running the country”.

Port Power fans are:

  • 34% more likely to agree that “I don’t like to know too much about what’s going on in the world these days”;
  • 23% more likely to agree that “My pet is a fussy eater”;
  • 21% more likely to agree that “For my next holiday, I’d really like a total ecotourism experience”.

Richmond fans are:

  • 70% more likely to agree that “I consider myself a homos-xual”;
  • 18% more likely to agree that “I look for new experiences every day”;
  • 18% more likely to agree that “Quite often I find TV advertising more entertaining than the programs”.

St Kilda fans are:

  • 52% more likely to agree that “The food I eat is all, or almost all, vegetarian”;
  • 50% more likely to have made a purchase from Clint’s Crazy Bargains in the last four weeks;
  • 25% less likely to agree that “Imported beer is a waste of money”.

Swans supporters are:

  • 23% more likely to agree that “It only feels like a holiday if I leave Australia”;
  • 19% more likely to agree that “I often notice the advertisements on the tops and backs of taxis”;
  • 19% more likely to agree that “I believe a percentage of everyone’s income should go to charities”.

West Coast Eagles fans are:

  • 59% more likely to have made a purchase from Dymocks book store in the last four weeks;
  • 22% more likely to agree that “I buy the same food every week”;
  • 17% more likely to agree that “I believe homos-xuality is immoral”.

Western Bulldogs fans are:

  • 118% more likely to have made a purchase from Colorado in the last four weeks;
  • 19% more likely to agree that “I enjoy buying magazines”;
  • 22% less likely to agree that “Nearly all TV advertising annoys me”.

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Peter Fray
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