The Winners: A strongish performance by Nine last night which was enough to win with a nice margin. Seven News was top with 1.522 million viewers, from Nine’s RPA: Where Are They Now with 1.452 million. Getaway re-lived past ratings glories by averaging a high 1.417 million viewers with its 15th birthday show. It hasn’t been that high for quite a while. Today Tonight was next with 1.393 million viewers, followed by My Name Is Earl (1.334 million), How I Met Your Mother (1.240 million), A Current Affair (1.232 million) and Home and Away (1.230 million), just 1,000 in front of Temptation (1.229 million). Nine News had 1.210 million, Seven’s Lost averaged 1.092 million, The 7pm ABC News had 1.079 million and Deal Or No Deal averaged 1.012 million at 5.30pm. Ten’s Law And Order: SVU repeat averaged 931,000 and a fresh Criminal Intent had 931,000 at 9.30pm. Heroes, 579,000 in Sydney and Brisbane at 8.30pm. The repeat of Inspector Rex at 7.30pm on SBS averaged 443,000.
The Losers: None really. Seven’s split programming on Wednesday and Thursday evenings is not helping it. Nine’s Bargain Hunt at 5pm, 519,000; Antiques Roadshow, 577,000 viewers. Together they are now doing what Roadshow and Bert’s Family Feud did in terms of audience numbers, but at a considerably cheaper cost. Teen Fit Camp on Ten at 7.30pm, 692,000. That’s down on last week and it has Yasmin written all over it!
News & CA: Seven News again won nationally and in every market while Today Tonight won every market, bar Melbourne. The 7.30 Report averaged 863,000; Lateline averaged 348,000; Lateline Business, 205,000. Ten News, 863,000; The Late News/Sports Tonight, 427,000. Nightline didn’t make it. It was pre-empted by the pap known as Ralph TV. SBS News, 190,000 at 6.30pm; 184,000 at 9.30pm. 7am Sunrise back over 400,000 at 442,000; 7am Today, 282,000, the biggest audience since Lisa Wilkinson started.
The Stats: Nine won with a share of 30.2%, from Seven with 28.6%, Ten with 20.0%, the ABC on 16.1% and SBS on 5.2%. Nine won Sydney, Melbourne and Adelaide. Seven won Brisbane and Perth. Seven leads the week 29.1% to 28.1% for Nine. In regional areas a big win to WIN/NBN for Nine with 31.5%; to 27.6% for Prime/7Qld; Southern Cross (Ten) was on 19.9%, the ABC on 14.9% and SBS on 6.0%.
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Glenn Dyer’s comments: So what happened to Ralph TV last night, that ground-breaking example of cross-promotional media? It was rubbish and viewers shared that opinion: 329,000 on average for a very, very average half an hour of exploitation of the worst kind, even the Footy Show audiences didn’t stay around. If the new management at Nine think that’s a triumph then the Network has no hope. Tonight it’s AFL and Better Homes on Seven vs. NRL on Nine in Sydney and Brisbane. Seven will win. Nine will probably sneak home tomorrow night because Seven has the Australia-Fiji Rugby Union Test, but Nine’s movies are average, it will be close.