This week’s New Idea newsletter alert reads:

An Australian family is suffering the same nightmare as Madeleine McCann’s relatives. In the wake of the worldwide search for Madeleine, New Idea is offering a reward of up to $20,000 for information leading to the safe return of Rahma to her family. Read more about it in this week’s New Idea.

Looks like New Idea‘s $20,000 would be very well-spent … If the following Media Monitors rundown is any guide, the magazine is getting lots of bang for its as yet unspent bucks and plugging their stories on Tom and Katie, Packer’s wedding and Fergie in the same breath:

2CC (Canberra)
The Drive Show
Mike Welsh
Welsh interviews Fleur Michelle, New Idea editor, about the magazine offering a reward for information on an Australian child, Rahma. Fleur says she has been forgotten about. Fleur says the magazine is offering $20,000. Fleur says there have not been any new leads for the girl. Fleur says Rahma was also snatched from her bedroom. Fleur also says James Packer is getting married again, and Belinda Emmett’s CD has been released.

Channel 7 (Adelaide)
Today Tonight – 21/05/2007 – 06:36 PM
New Idea wants to find an Aussie child missing and is offering $20,000 for their safe return. Children can vanish in 90 seconds. Maddie was kidnapped from her hotel room in Portugal. 650 children disappear in Australia each year. The vast majority parents taking children after break-ups. Freda Briggs says children will place themselves in danger, rather than do the sensible thing. Out of more than 500 children, only one lost in a large store would go to a shop assistant. Eighteen months ago, a child was taken from a bed she shared with her two sisters. A search involving hundreds of volunteers has not found the toddler. New Idea wants to offer a reward. Brecht says children need to be taught how to not open doors to strangers.

Channel 7 (Sydney)
Today Tonight – 21/05/2007 – 06:31 PM
Anna Coren
Executive producer  Craig McPherson 02 8777 7903
Inspired by the search for English girl Madeleine McCann, New Idea is offering $20,000 for information on Australian pre-schooler Rahma, who went missing months ago. In Australia, 650 kids disappear every year. Freda Briggs, child protection expert, has found that children will place themselves in danger rather than do the sensible thing when they get lost. Grant Brecht, clinical psychologist, believes some simple rules will keep children far from danger.

Channel 7 (Brisbane)
Today Tonight – 21/05/2007 – 06:31 PM
Anna Coren
Inspired by the search for English girl Madeleine McCann, New Idea is offering $20,000 for information on Australian pre-schooler Rahma, who went missing months ago. In Australia, 650 kids disappear every year. Freda Briggs, child protection expert, has found that children will place themselves in danger rather than do the sensible thing when they get lost. Grant Brecht, clinical psychologist, believes some simple rules will keep children far from danger.

Channel 7 (Melbourne)
Today Tonight – 21/05/2007 – 06:31 PM
Anna Coren
Inspired by the search for English girl Madeleine McCann, New Idea is offering $20,000 for information on Australian pre-schooler Rahma, who went missing months ago. In Australia, 650 kids disappear every year. Freda Briggs, child protection expert, has found that children will place themselves in danger rather than do the sensible thing when they get lost. Grant Brecht, clinical psychologist, believes some simple rules will keep children far from danger.

2SM (Sydney)
18:00 News – 21/05/2007 – 06:02 PM
Newsreader
The search for a missing toddler is continuing abducted 18 months ago. New Idea magazine has announced a reward.

2GB (Sydney)
Sydney Drivetime – 21/05/2007 – 04:56 PM
Philip Clark
Clark says he is ‘appalled’ by the disappearance of baby Madeleine McCann in Portugal. He says the British are ‘obsessed’ by the case, and wishes the disappearance of ‘little baby Rahma’ should be treated the same in Australia. New Idea are attempting to ‘rekindle interest’ in the case. Robyn Foster, editor of New Idea , discusses the case. She says she felt ‘guilty’ they did not pay much attention to Rahma. She says celebrities are behind the search for Madeleine. Foster says New Idea is offering a $20,000 reward for those who find Rahma, and appeals for people to ring Crimestoppers.

2UE (Sydney)
Drive – 21/05/2007 – 03:52 PM
Steve Price
Price has been talking about Madeleine McCann, missing UK toddler, and notes the involvement of David Beckham, soccer player in the search for her. He says everyone has forgotten the abduction in 2005 of Rahma el-Dennaoui, missing toddler. He welcomes editor, New Idea , who has put forward an idea to raise money for the search for her. She goes through the details of Rahma’s disappearance and says they have offered a $20,000 reward for information. She says NSW Police still have officers working on the case, but they have no new leads. Her parents are praying for her return and do not like making public statements, which has allowed her case to be forgotten. Endicott says McCann’s parents seem to have been advised well on how to keep her case in the public eye and keep the search going.

ABC 702 Sydney (National Australia)
The World Today – 21/05/2007 – 12:48 PM
Eleanor Hall
Madeleine McCann was snatched in Portugal, and received widespread media coverage. Rahma has been dubbed the Australian Madeleine, after she, too, was snatched from her home in Australia. New Idea has offered a reward.

6PR (Perth)
Morning – 21/05/2007 – 11:36 AM
Simon Beaumont
Beaumont talks about Madeleine McCann who went missing while in Portugal. Beaumont talks about New Idea posting a $20,000 reward for information about missing Sydney girl Rahma. Robyn Foyster, editor-in-chief, New Idea, talks about the decision to put up the reward. Foyster says that the police have no significant leads.

Channel 9 (National Australia)
National Nine Morning News – 21/05/2007 – 11:10 AM
Georgie Gardner
There has been an appeal to renew the search for baby Rahma. New Idea is offering a $20,000 reward for information.

ABC 702 Sydney (Sydney)
Mornings – 21/05/2007 – 09:21 AM
Amid the focus on UK kidnapping victim Madeleine McCann, New Idea is offering a reward for information about kidnapped Australian child Rahma. Macdonald talks to acting superintendent Hans Rupp, robbery and serious crimes squad, NSW Police about the case. Macdonald asks if the reward could help. Rupp says the reward is an issue for the magazine, but the police want information from anybody who has it.

2HD (Newcastle)
Breakfast – 21/05/2007 – 08:49 AM
Luke Grant
Marello Chestaro, associate editor, New Idea magazine discussing 
— Australia’s Madeleine who had been forgotten who was abducted from her home in Sydney’s south-west 18 months ago is Rahma and have posted a $20,000 reward for information.
— Tom and Katie may be making a Scientology movie. 
— Fergie is trying to star on daytime television in the US.

Channel 7 (National Australia)
Sunrise – 21/05/2007 – 08:03 AM
David Koch & Melissa Doyle
New Idea magazine is offering $20,000 for information on missing girl Rahma.

Channel 9 (National Australia)
Today – 21/05/2007 – 08:02 AM
Kellie Connolly & Karl Stefanovic
New Idea is offering a $20,000 reward for information regarding missing toddler Rahma, who went missing nearly 18 months ago.

Channel 7 (National Australia)
Sunrise – 21/05/2007 – 07:07 AM
David Koch & Melissa Doyle
Sunrise reports on the abduction of Rahma who went missing 18 months ago. Unlike Maddie McCann, her case is not getting international coverage. New Idea is putting up a $20,000 reward and the New Idea editor-in-chief is interviewed. Robyn Foyster notes the similarities between the two cases. She notes that many people have not heard of Rahma while Madeleine’s case is big news. Rahma is three this week. Koch wonders why Rahma’s case has not had such a profile. Foyster says Rahma’s family are too bereft to even give an interview. Maybe the difficulty in pronouncing the name has had an influence on publicity? The police are desperate for any information and are happy about the reward. Foyster says the case is unbelievable and terrible and hopefully the reward may trigger some new information. Koch says good on you.

2GB (Sydney)
Breakfast – 21/05/2007 – 06:42 AM
Alan Jones
Jones says the father of Madeleine McCann is returning to the UK, to deal with personal matters and help with the international information campaign. Jones says an Australian family is suffering a similar fate. He says Rahma was snatched from her bed in Sydney, in 2005. Jones says New Idea is offering a reward for her safe return.

2GO FM (Gosford)
06:00 News – 21/05/2007 – 06:22 AM
Ross Bryant 
New Idea has posted a $20,000 reward for information leading to the safe return of Sydney toddler Rahma.

SEA FM (Gosford)
06:00 News – 21/05/2007 – 06:00 AM
SuzieThompson
New Idea has posted a $20,000 reward for information leading to the safe return of a Sydney toddler believed to have been abducted from her Sydney bedroom.

Channel 7 (Sydney)
Seven News (Weekend) – 20/05/2007 – 06:07 PM
Samantha Armytage
Reward offered for safe return of missing Sydney toddler. New Idea will go public with appeal tomorrow.

Peter Fray

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