The result in another peer-judged Logie category has cast doubt on the judging process.
SBS won the Logie for the Most Outstanding sports coverage for its telecast of the Australia-Italy match from the World Cup. Yes, it was great coverage, but little of it was actually produced by SBS.
SBS was responsible for the hosting at the top and bottom of each game, analysis at half time and the commentary but the actual footage of the game was produced by the company co-ordinating coverage of the World Cup — Infront Sports.
The nominees were:
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MOST OUTSTANDING SPORTS COVERAGE
3 Mobile Ashes Series, Second Test (Nine Network)
The Australian Open 2006 (Channel Seven)
2006 FIFA World Cup Germany — Italy v Australia (SBS)
2006 Olympic Winter Games (Channel Seven)
2006 Supercheap Auto Bathurst 1000 (Network Ten)
Seven’s coverage of the Australian Open tennis was wholly its own and taken by Foxtel and other broadcasters. On that basis alone it was superior to the SBS effort. And Seven would also feel miffed that its Olympics coverage didn’t win, especially as the IOC gave it a gong for the best Winter Games coverage in the world, even though it also received most of its vision.
But Nine can feel that it has been stiffed of an award for its coverage of the Second Ashes Test from Adelaide, especially the last two hours of the final day. Remember, more than two million people watched the last 45 minutes of the cricket.
The “peer group” confused the importance of an event (the Australia-Italy match) with the actual coverage. In all reality SBS won the Logie for “best global feed of a sporting event”.