Don’t mess with celebrity blogger Perez Hilton, and as WHO magazine has learnt the hard way, don’t plan a party around him either… read below for all the gory details of the email catfight.

On 24 April, Who’s Senior Brand Manager, Samantha Sharp, wrote:

Hi Mario, 

I am writing to confirm that following your withdrawal from your written obligations with WHO, the magazine is now unable to proceed with hosting a party for you on Tuesday, May 1. As you know, you agreed on and have already benefited from a full advertising page in WHO, which we put together to help you raise your profile as requested and which will no doubt be of commercial benefit to you since the page is in the issue that is already onsale. Invitations, with your approval, had already gone out and we have now had to contact confirmed guests telling them that the party is not proceeding. We spent a lot of time and effort on making this a great event for you. 

All the best for the future.

Regards,
Sam

Prompting this reply from Perez (aka Mario Lavandeira) on Friday:

Are we getting into this again?

Listen….

I fully own up to the fact that I made a mistake.

I should have NEVER agreed to do anything exclusive with you, especially if it were for free.

Pick up NW, pick up Famous, pick up all the other Australian celebrity weeklies.

I’ve been in them this past month!

Yes, you were doing me a favor. BUT, I was also doing you a favor too!

I was sincerely trying to make this work out and hoping we could do both, but it seemed like it was either your way or no way.

We could have had the Who party after the Hilton party or we could have had it there or we’d have done something to MAKE IT HAPPEN, if you wanted it to badly enough.

I did what I thooght was best, and I couldn’t pass up the opportunity to make 7,000.00 bucks and get a free hotel room for a week.

And, Who could have quite simply gotten another corporate sponsor or just paid me yourselves and this whole issue would have been resolved.

Then, to top it all off, either you, someone else at Who, or Renee Awadalla leaked this item to the Daily Telegraph to try and make me look bad.

Well, you know what? I don’t give a sh-t if I look bad!

The more I think about this situation, the more I’m getting upset about it!

F-CK YOU!!!

Do NOT email me back, as you will not get a respone from me.

Tell everyone at WHo to consider me did, as that is the way I will treat your magazine.

And Renee can go suck her own d-ck!

Peace,

Perez

Peter Fray

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