Biggest Loser finale a bit light on viewers. A case of a moderate loser last night with the series two finale of The Biggest Loser? The numbers look impressive, more than 1.9 million people watching last night but it was 13.6% down on the last year’s finale, which averaged 2.3 million viewers. It’s an echo of the performance of Big Brother in the opening week of its new series: the lowest opening episode on Sunday night and consistent loses to Seven’s Home and Away, which had been beaten by TBL at 7pm during its run from February to last week. It’s enough to raise questions about whether the salad day of so-called “reality TV” are over. Viewers, especially in the 16 to 39 demographic are jaded and regard both series as a bit of “same old, same old”. Among men TBL lost ground, down 21% while for women, 18 years old or more, it fell 12%. In the 16 to 39 group it was off 11.9% and off 14% in people 18 to 49, the two key demos Ten targets with much of its programming. TBL‘s commercial share in every major demo also fell. Still 1.9 million or more viewers isn’t to be sneezed at and you should remember that Seven’s giant, Dancing With The Stars has yet to regain the two million plus audience that was regularly achieved by series four a year ago. — Glenn Dyer
Last night’s TV ratings
The Winners: Dancing With The Stars did the trick on Tuesday night with almost 1.9 million viewers as the surprise outsider, Fi Fi Box remained in the competition to dance off against Kate Cebrano next Tuesday evening. Dancing was watched by an average of 1.899 million, with All Saints second with 1.496 million. On Anzac Day, Nine won its first Wednesday this year and the ABC jumped sharply to a record Wednesday night thanks to Spicks and Specks and The Chaser which won the 8.30pm timeslot. Seven News was tops with 1.618 million, followed by Today Tonight with 1.580 million and Nine News with 1.411 million. Spicks and Specks averaged 1.391 million at 8.30pm and The Chaser had 1.382 million at 9pm. Last night, The Biggest Loser finale and the Law And Order repeat did the job for Ten. TBL topped the night with 1.995 million viewers, down from last year but a good result in any case. Seven News was second with 1.379 million, then Today Tonight with 1.371 million and that repeat of Law and Order CI after TBL averaged 1.310 million viewers. A Current Affair averaged 1.230 million; Nine News, 1.219 million. Home and Away won the 7pm battle with 1.158 million, the ABC News was second with 1.125 million, Big Brother was third with 1.092 million and Temptation was 4th in the slot with 1.050 million.
The Losers Nine’s CSI repeat had just 860,000 on Tuesday night and the re-voiced Pay TV program, I Shouldn’t be Alive, was down to 677,000. Nine is still running dead on Tuesday nights until Dancing finishes. Last night, Seven’s Amazing Race only had 791,000 at 9.30pm, not good evening considering TBL on Ten.
News & CA: Seven News and Today Tonight had moderate margins last night and didn’t need to use up any of the Perth margin. Both won every market bar Melbourne. Seven News has been stronger in Sydney than Nine this week. The ABC News did well but The 7.30 Report was hurt by TBL and averaged 791,000 people. Ten News averaged 841,000, the Late News/Sports Tonight, 644,000, Nightline on Nine, 385,000; Lateline on the ABC, 301,000. SBS News, 200,000 at 6.30pm; 138,000 at 9.30pm. 7am Sunrise a low 348,000, Today up to 302,000 with the World Cup game averaging 187,000. The Catch Up, 143,000.
The Stats: Tuesday — Seven won with a share of 37.0% (37.3%) from Nine with 22.9% (23.1%), Ten with 21.4% (21.8%), the ABC with 13.2% (13.4%) and SBS with 5.2% (4.4%) Seven leads 29.8% to 25.9% for Nine. Seven all five metro markets. In regional areas Prime/7Qld won with 35.4% from WIN/NBN with 24.9%, Southern Cross (Ten) with 21.4%, the ABC with 11.9% and SBS with 6.5%. Wednesday — Nine won for the first time this year with 27.8% (27.4%) from Seven with 26.5% (27.9%), Ten with 21.9% (23.1%), the ABC with 18.7% (18.0%) and SBS with 5.2% (3.6%). Seven leads 28.9% to 26.4%. Nine won Sydney, Melbourne and Adelaide. Seven won Brisbane and Perth. In regional areas also a win to Nine with WIN/NBN with 31.7% from Prime/7Qld with 26.2%, Southern Cross (Ten) with 19.9%, the ABC with 16.2% and SBS with 5.9%. Thursday — Ten won with a share of 33.2% (25.5% last week and 35.7 a year ago for the final). Nine was second with 23.7% (28.3%), from Seven with 23.5% (26.9%), the ABC with 14.9% (14.4%) and SBS with 4.7%. Seven leads 27.9% to 25.9%. Ten won all five capitals. In regional areas it was Southern Cross (Ten) on 30.1% from WIN/NBN with 25.9%, Prime/7Qld with 24.5%, the ABC with 13.8% and SBS with 5.7%
Glenn Dyer’s comments The ABC’s broadcast of the Anzac Day march averaged 715,000 round the country; the Gallipoli Dawn Service on the ABC at 1pm, 510,000. The Chaser and Spicks and Specks again drained viewers from Seven and Ten on Wednesday. Nine’s older audience staying with the network and that proved the difference. With a high rating program like TBL last night, everything else suffers. The two ABC docos, the Andrew Denton one on Gallipoli and then the one on the wonderful nurse, Vivian Bullwinkel, averaged 782,000 and 754,000 respectively and deserved better. Tonight its more of the same, Better Homes on Seven then AFL/movie (Sideways which might actually be worth watching), Nine has NRL and other programming, Ten has BB and the Pussycat Dolls (snoore) and the ABC has Pommy crime and spooks. Sunday night it’s the usual stuff on all networks.