The Winners: 15 programs with a million or more viewers, lots of choice and a very narrow win to Seven over Nine. House was tops with 1.384 million (a bit lower than usual) with Seven News second with 1.338 million, followed by McLeod’s Daughters (1.320 million), Police Files at 8pm on Seven (1.290 million), Today Tonight (1.230 million) and Nine News (1.177 million). Nine’s 8.30pm program, Cold Case, averaged 1.156 million, then Seven’s Serious Crash Unit (1.139 million) and The Biggest Loser (1.114 million). Heroes was 10th for Seven with 1.108 million; A Current Affair was next with 1.091 million, Spicks and Specks on the ABC at 8.30pm averaged 1.070 million and Seven’s Prison Break averaged 1.027 million to continue its slow improvement. Without A Trace on Nine at 9.30pm averaged 1.025 million and Home and Away had 1.005 million. Nine’s Temptation averaged 928,000 at 7pm; Ten’s Medium, 880,000 at 9.30pm; Neighbours 824,000 at 6.30pm; Extras on the ABC (final) 785,000; The Con Test on Ten, 781,000.
The Losers: Cold Case and Without A Trace just can’t get traction with viewers because House is dominating the 8.30pm slot for Ten. The Catch Up on Nine (1pm) is now a dominant third behind Oprah and/or the Seven movie at midday. It averaged 145,000 yesterday, 90,000 or so behind those two programs. Too many people on screen, the couch isn’t big enough for the egos involved. It radiates tension at times.
News & CA: Seven News won nationally by 161,000 and in Perth by 137,000. Seven won Sydney, Adelaide and Perth. Nine won Melbourne and Brisbane. TT had a similar result, winning Sydney, Adelaide and Perth and losing Melbourne and Brisbane by solid margins. Ten News averaged 816,000, Ten’s Late News averaged with Sports Tonight averaged 493,000. The 7pm ABC News averaged 975,000, The 7.30 Report, 810,000. Lateline, 227,000, Lateline Business, 116,000. SBS News, 127,000 at 6.30pm, 240,000 at 9.30pm after Dateline with 281,000. In the morning Sunrise at 7am lifted to 374,000, 7am Today eased to 258,000 and the margin went from 28% on Tuesday to 45% yesterday.
The Stats: Seven won with a 28.0% share (unchanged) from Nine with 27.5% (unchanged), Ten with 23.8 (23.9%), the ABC on 16.0% (16.6%) and SBS with 4.6% (4.0%). Nine won Melbourne, Brisbane and Adelaide. Seven won Sydney and had a 9 point win in Perth. What also helped Nine was the recovery in the audience for Prison Break at 9.30 pm. Seven leads the week 30.1% to 27.3%. Nine will be hoping the Footy Shows tonight and the NRL tomorrow night will lift it. In regional areas a win for NBN/WIN with 31.0% for Nine from Prime/7Qld with 27.1%, Southern Cross (Ten) on 22.6%, the ABC on 14.6% and SBS with 4.2%
Glenn Dyer’s comments: The recovery for McLeod’s continues for Nine so there shouldn’t be any reason to hold the South Australian Government to ransom for another $200,000 in aid on top of the $300,000 it already gets each year. Besides, who cares if they move? Being sold up, moving and starting again is a common storyline in rural Australia, especially in times of drought. Why not introduce some reality into the program? What last night shows is the liability Perth is for Nine. The problems are deep seated and won’t be fixed quickly, no matter who controls it. It has occurred fairly regularly on Wednesday nights. Nine wins three metro markets, Seven two, including a big margin in Perth and wins the night. Tonight: Missing Persons Unit on Nine and the Footy Shows plus Getaway. Seven has Earl, Lost and Bones; Ten has Jamie Oliver showing us what to do with carrots and beets (eat them?) plus Saving Babies plus two Law And Orders. SBS has Rex. The ABC, a fairly average collection of programs, almost SBS-like. Seven says it’s going to fix the 9.30pm problem tonight (Bones) post Easter. Will the Bunny deliver it?