After the Holden blimp crashed the AFL Grand Final party at the MCG, Cricket Australia told Crikey that they’d be lobbying for a no fly zone during the Ashes summer.

“It’s just un-Australian to try and sneak a free ride off the back of someone else’s work,” said Peter Young, General Manager of Public Affairs at CA. And anti-sponsor too — Ford is a commercial partner of Cricket Australia.

Now Federal Tourism Minister Fran Bailey is singing from the Cricket Australia songsheet. She’s called for the Bracks Government to urgently legislate against so-called “ambush marketing” ahead of the Boxing Day test with the blimp identified as a prime target, reports The Herald Sun.

There's more to Crikey than you think.

Get more and save 50%.

Subscribe now

“The Victorian Government acted to ban ambush marketing for the Commonwealth Games — why not for the Ashes?” asked Bailey.

Bailey has identified the three-day pre-Christmas sitting of Parliament as a perfect opportunity to address the matter but Victorian Sport Minister James Merlino says there are bigger issues to discuss, like the drought.

Cricket Australia suggests that Victoria follow Queensland’s approach — the Sunshine State signalled its intention to legislate a ban and the blimp stayed away from the Gabba Test.

If not, with an audience of billions for the Ashes, people will start to see Australia as a “major events banana republic”, says Young.

Not to mention the safety concerns, he says. The blimp’s “dramatic and unexpected” shadow could foreseeably distract a batsman who should be concentrating on “a projectile that’s coming at him at 140k/hr”.

There's more to Crikey than you think.

It’s more than a newsletter. It’s where readers expect more – fearless journalism from a truly independent perspective. We don’t pander to anyone’s party biases. We question everything, explore the uncomfortable and dig deeper.

And now you get more from your membership than ever before.

Peter Fray
Peter Fray
Editor-in-chief of Crikey
Get more and save 50%