There are two kinds of bloggers, I think. There are the ones who do it for the glory and the satisfaction, because they have something to say or for the joy of boring it up the mainstream media. These people usually don’t intend to make money from it.

But increasingly there are those who are looking for financial reward. Melbourne’s own problogger, Darren Rowse, who claims to make a six figure income from his various blogs, has this week launched a website for job hunting bloggers, called The Problogger Job Board.

”Each week I’m asked by bloggers if I know of blogging jobs and am asked by companies, individual bloggers and networks whether I know of bloggers looking for work. These job boards are designed to bring them together.”

Rowse claims to have 15,000 daily readers — most of whom are bloggers seeking to make money from the medium.

Not many jobs are posted yet, but the launch of this site tends to underline the trend identified in this piece from the New Statesman, which catalogues how blogs, once all about counter culture, are now increasingly the property of big business prepared to pay “armies of willing recruits to praise products.”

There is even a book and a website called “Buzz Marketing with Blogs for Dummies”.

Does it matter? I’d say: not so long as there is declaration. Advertising is nothing new, and nor is PR. But people should know what it is that they are reading.

The problem with blogging is that its very strength – its freedom from restraint – is also its weakness.