The results of the latest Pew Internet Project survey of bloggers (US) have been released. Here are some of the more interesting statistics:

  • 8% of internet users, or about 12 million
    American adults, keep a blog
  • 39% of internet users, or about
    57 million American adults, read blogs

  • 60%
    of bloggers are white
    (compared with 74% of all internet users); 11% are African American (compared with 9% of internet users); 19% are English-speaking Hispanic (compared with 11%); 10% identify as some other race (compared with 6%)
  • 54% of bloggers are male
    • 54% of bloggers are under the age of 30; 30% are between 30 and 50 years old; 14% of bloggers fall in the 50 to 64 age group; 2% are 65 or older
    • 51% of bloggers reside in suburban areas
      • 46% blog under their own name

      • 54%
        of bloggers say that
        they have never published their writing or media creations anywhere else; 44%
        say they have published elsewhere

      • 34%
        of bloggers consider their blog a form of journalism; 65% of bloggers do not
      • 57% of bloggers include links to original sources either
        “sometimes” or “often”

      • 56%
        of bloggers spend extra time trying to verify facts they
        want to include in a post either “sometimes” or “often”
      • 79% of bloggers have a broadband connection at home (compared with 62% of all internet users)

      • 84% of bloggers go online daily

      • 95%
        of bloggers get news from the internet and 71% say they
        do so on a typical day

        • 55%
          of bloggers get news from email newsletters or
          list-servs and 34% do so on a typical day (compared with 48% of broadband users)
        • 15% of bloggers report money as a reason for their
          blog-keeping, and just 7% call making money a major reason

        • 13% of bloggers have more than 100 hits a day, though a
          handful in this group has much larger traffic level
        • 87% of bloggers allow comments on their blog
        • 9% of bloggers have had their blog mentioned by the news

        • 35%
          believe that their readers are mostly people they have
          never met

        Peter Fray

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