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Jul 21, 2006

Bloggers and their online habits -- the stats

The results of the latest Pew Internet Project survey of bloggers (US) have been rele


The results of the latest Pew Internet Project survey of bloggers (US) have been released. Here are some of the more interesting statistics:

  • 8% of internet users, or about 12 million
    American adults, keep a blog
  • 39% of internet users, or about
    57 million American adults, read blogs

  • 60%
    of bloggers are white
    (compared with 74% of all internet users); 11% are African American (compared with 9% of internet users); 19% are English-speaking Hispanic (compared with 11%); 10% identify as some other race (compared with 6%)
  • 54% of bloggers are male
    • 54% of bloggers are under the age of 30; 30% are between 30 and 50 years old; 14% of bloggers fall in the 50 to 64 age group; 2% are 65 or older
    • 51% of bloggers reside in suburban areas
      • 46% blog under their own name

      • 54%
        of bloggers say that
        they have never published their writing or media creations anywhere else; 44%
        say they have published elsewhere

      • 34%
        of bloggers consider their blog a form of journalism; 65% of bloggers do not
      • 57% of bloggers include links to original sources either
        “sometimes” or “often”

      • 56%
        of bloggers spend extra time trying to verify facts they
        want to include in a post either “sometimes” or “often”
      • 79% of bloggers have a broadband connection at home (compared with 62% of all internet users)

      • 84% of bloggers go online daily

      • 95%
        of bloggers get news from the internet and 71% say they
        do so on a typical day

        • 55%
          of bloggers get news from email newsletters or
          list-servs and 34% do so on a typical day (compared with 48% of broadband users)
        • 15% of bloggers report money as a reason for their
          blog-keeping, and just 7% call making money a major reason

        • 13% of bloggers have more than 100 hits a day, though a
          handful in this group has much larger traffic level
        • 87% of bloggers allow comments on their blog
        • 9% of bloggers have had their blog mentioned by the news

        • 35%
          believe that their readers are mostly people they have
          never met


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