Eddie Somewhere-or-other continues to
generate plenty of publicity for Channel 9 in the various fishwrappers this
morning, but still for all the wrong reasons.

His best effort is pledging support for
Today host, Jessica Rowe. (the Terror http://www.news.com.au/story/0,10117,19624263-2,00.html
, Oz http://theaustralian.news.com.au/story/0,20867,19623672-7582,00.html
, SMH http://www.smh.com.au/news/business/wendt-talks-to-lawyers-over-her-future-at-nine/2006/06/28/1151174268181.html
et al ). The Oz headline said it best:
Eddie McGuire forced to back Today star.

Eddie tries to blame the opposition for
Jessica’s recent travails, which makes me wonder if painting black as white and
vice versa a Collingwood thing. Eddie seems to be into the Aussie Rules talk in
a large way, but for anyone vaguely familiar with the clichés of football
clubs, the killer is Eddie’s use of the phrase that generally means the coach
is about to be sacked.

“She has my full support,” says Eddie.

Michael Pascoe

Peter Fray

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