Jane Nethercote writes:

For advertisers, Australia’s entry into the World Cup means one thing:
golden publicity. Here are some companies piggybacking on the World

  • Jetstar.
    In support of the Qantas Socceroos, Jetstar is
    offering you an exclusive Spectacular Soccer Sale! Fares to selected Jetstar
    destinations in Australia will be priced according to how many goals Australia
    scores in the World Cup.
    Soccer fans – this is your chance to win!
    Jetstar is joining in on the excitement, with a sporting sale to shout

    The number of cheap seats on offer will be
    determined by the Qantas Socceroos total score. Jetstar will offer a thousand
    sale seats for every Australian goal scored. Currently the Socceroos have scored
    3 goals, so for you, that means 3,000 seats at $3.
    For each future Socceroos goal, the offer will
    increase, so if the Socceroos score a goal against Brazil on Monday night the
    offer will be increased to 4,000 seats at $4.
  • STA. Is it soccer? Is it football? Who cares!

    The Socceroos had to beat Uruguay in a penalty shootout to sort out
    their trip to the FIFA World Cup in Germany – STA Travel have made it
    much easier for you to get there with our hot flight bargains and cool
    hotel deals!
    Check out the cheap flight, accommodation and sightseeing deals below
    and give us a call on 1300 733 035 to book.

Peter Fray

Get your first 12 weeks of Crikey for $12.

Without subscribers, Crikey can’t do what it does. Fortunately, our support base is growing.

Every day, Crikey aims to bring new and challenging insights into politics, business, national affairs, media and society. We lift up the rocks that other news media largely ignore. Without your support, more of those rocks – and the secrets beneath them — will remain lodged in the dirt.

Join today and get your first 12 weeks of Crikey for just $12.


Peter Fray
Editor-in-chief of Crikey