Oztam can’t deliver World Cup ratings: You just wouldn’t read
about it, in fact no one could have scripted it.
No, not the thrilling three goal finish to the Australia-Japan match,
but the ratings problems for AGB Nielsen Media Research, which conducts
the ratings on behalf of the Oztam group (which is owned by the three
commercial networks). The problems have delayed the release of last
night’s ratings figures and prevented SBS from boasting about what
would have been quite a sizeable audience for last night’s game. To say
SBS was unimpressed would have been an understatement. “Unbelievable”
was one reaction. It seems the breakdown was in the retrieval (polling)
of the meter boxes in the early hours of this morning. The best guess
at this stage would be some sort of communication or computer problem. Glenn Dyer

Rugby can’t deliver for Seven down south:
Sunday was a horribly mixed night for Seven with its live broadcast of
the Rugby Union Test between Australia and England. The rugby won
Sydney and Brisbane for Seven but was crunched in Melbourne, Adelaide
and in Perth (third behind Nine and Ten). The Rugby Test averaged 1.037
million and had the ignominy of being beaten by the ABC’s special on
the Queen turning 80 (1.095 million). The Queen was beaten in Sydney
and Brisbane by the ruggerbuggers but she had her revenge in Perth,
Adelaide and Melbourne. Nine won the night 28.2% (25.3% last week) to
22.9% (30.6%) for Seven and 22.7% (22.0%) for Ten, 17.0% (14.0%) for
the ABC and 9.1% (8.0%) for SBS which was again boosted by the late
evening soccer games. The lack of appeal for the Rugby test means
future games will be played on Saturday nights and the Super 14
tournament will remain on Pay TV. Perhaps the wrong match was played:
an Australia-New Zealand game might have done better. Rugby League has
greater appeal as this week’s State of Origin match on Nine will again
confirm. Glenn Dyer

Seven adds to Nine’s misery: A win to Seven last week with Nine
losing by two ratings points in the most dramatic week it has
experienced since… well the last round of sackings late last year.
Seven won the week 29.1% (27.7% a week earlier) to Nine on 27.1%
(27.8%) with Ten on 23.0% (25.1%), ABC on 14.1% (14.6%) and SBS on 6.7%
(4.8% – boosted late in the week by the start of the World Cup). A
feature of the week was Seven’s narrow win on Friday night without the
AFL or NRL, the second time in a month that has happened. Seven won
Friday night 28.5% to 28.2% for Nine. Nine lost Sydney where the NRL
game between the Tigers and Manly didn’t do the business, but the AFL
won the night in Melbourne. Seven also won Brisbane and Perth. Saturday
night was a close win to Nine, 25.1% to 24.8% for Seven. Ten was third
on both nights. Glenn Dyer

Cash and gong for comment: Congratulations
to Adelaide shock jock Jeremy Cordeaux, awarded a Member
of the Order of Australia yesterday. It’s interesting that one arm of
the Commonwealth Government thought the cash for comment pioneer deserved a
gong. Another – the Australian Broadcasting Authority – found back in 2000 that
he had personal sponsorship deals with the
Adelaide Casino, Channel Ten, GIO and Optus, that the agreements influenced the
content of his programs – in some cases directly – and that at no time was the
existence of the deals disclosed to listeners. – Christian Kerr

Peter Fray

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