Ad shake-up at ACP: ACP,
the magazine arm of PBL, is suffering some instability in its advertising sales
area, as it prepares to greet its new CEO Ian Law, the former CEO of
West Australian newspapers. Peter
Stewart, the former head of advertising until he left suddenly several years ago,
has been and gone, again. He was
rehired last year by ACP CEO, John Alexander as national sales director
of the Men’s & Specialist magazines
division, but five months later he was gone with as much
mystery as his rehiring last year. Now
David Elliott, ACP Magazine’s national
advertising manager for men’s lifestyle magazines Ralph and Men’s Style, is heading to Emap as
advertising director for the new men’s magazine,
Zoo. And who poached him from ACP? Why none other than another
former ACP ad manager, Cameron Hoy, who was sacked a year ago last
month after falling under the spell of Anna Nicole Smith – the buxom,
tarty American heiress – at an Oscars lunch in Sydney. Replacing
Elliott is Louise Barrett from the Nine Network. – Glenn Dyer

Antiques Roadshow hurting Bert: One of
the oddities of the Nine Network schedule in 2006 is the use of the Pay TV show
Antiques Roadshow at 5pm (except in Brisbane where Bert’s Family Feud airs ahead of the Brisbane/Gold Coast Extra type
program). After
looking at it once or twice on Nine, all I will say is that it is better suited to
subscription TV in this country and viewers seem to agree. So far
this year Antiques (and I do not mean Bert Newton, that’s unfair) isn’t doing
Nine any good, except filling a hole that repeats of Frasier and The Price is
Right
filled last year – it’s averaging just over 307,600 viewers. Its competition, Seven’s
Wheel Of Fortune is averaging 472,600 viewers so far this year and
that’s a problem for Bert’s Family Feud.
Either Nine doesn’t really care about helping Bert and the news, or it
just has nothing in its inventory that could do any better. It shows
how far Nine has fallen when it can’t find a program capable of helping
build an audience between 5pm and 6pm and boost the News and A
Current Affair
. Glenn Dyer

Last night’s TV
ratings

The Winners Ah, Ten, for the second Wednesday night in a row as it
benefited from having new shows on TV, new programs that were developed for
2006! But that’s not to say viewers were not turned on by a bit green
programming. A repeat of House on Ten was the night’s most watched program with
1.484 million, around 100,000 under what new eps were getting in ratings.Today
Tonight
was second with 1.458 million and Ten’s new program, Thank God You’re
Here
was third with 1.456 million at 7.30 pm.Then came Seven News, 1.400
million, Ten’s The Biggest Loser, 1.316 million, Home and Away, 1.208 million,
Nine News was next with 1.202 million, then A Current Affair with 1.149 million,
Spicks and Specks on the ABC at 8.30 was 9th with 1.117 million and a repeat of
Seven’s Beyond Tomorrow was 10th with 1.099 million. Ten led from 7 pm to 10.30
pm as a repeat of NCIS won the 9.30 pm slot with an average of 949,000. Nine’s
Temptation edged over the million mark to 1.009 million in a promising
development for the under pressure program.
The Losers Losers? Bert 547,000, not good, not as bad as when it
was in the 400,000s, but…! Seven’s Prison Break, ostensibly a new ep, but
really a highlights package: just 953,000 watched and it was pipped by a repeat
of Nine’s Without a Trace 961,000. Survivor Panama averaged 1.095 million at
7.30 pm as Nine seeks to bridge the gap between here and the US. Just beaten by Beyond and well beaten by Thank God. Seven’s Deal or No Deal averaged
843,000.
News & CA Seven News again won easily as did Today Tonight. It was
a clean sweep and yes, Nine was served poorly by Perth, but the margins in
Sydney and Melbourne in favour of Seven were convincing. The ABC 7 pm news
averaged 928,000 (fourth behind Temptation for once) and the 7.30 Report
averaged 876,000. Ten News at Five averaged 802,000.
The Stats Ten first with a share of 27.5% (28.3% a week ago),
Seven was second with 26.4% (28.1%)and Nine was third with 25.5% (24.2%), the
ABC had a high 16.1% (14.7%) and SBS had 4.4% (4.7%). Nine, Ten and Seven tied
in Sydney with 26.7% apiece, how close was that? Ten won Melbourne from Nine and
Seven, in Brisbane it was Ten, Seven and Nine, in Adelaide it was Ten Nine and
Seven and in Perth it was Seven, Ten and Nine..
Glenn Dyer’s comments Wednesday is Ten’s night of the week and it has
been strengthened by Thank God You’re Here. The interesting point about Thank
God
is
whether Nine or Ten would have picked it up had it been offered.
Working Dog, the program’s producers, have a good relationship with Ten
which took a risk taking an untested format. Seven doesn’t have any
space, except Sunday nights and Nine has lot of space, but no appetite
for risk. It was a night when recycling kept Nine in the game.
penalised Seven and helped Ten to a convincing win. The AFL Footy Show averaged 549,000 with 351,000 in Melbourne from 9.30 pm
to around 11 pm. That was the ninth most watched program in Melbourne and helped
boost the Network’s performance. The fate of ER is a bad sign for Nine. Just
461,000 at 9.30 and it doesn’t go to air in Melbourne, Adelaide and Perth
because of the AFL Footy Show. Combined around
1.1 million people watched Nine from 9.30 pm to 10.30 pm which helped the
Network, more than on Seven or Ten, but as the schedule was split, Ten’s NCIS
had more viewers for the single program. But ER used to be a ratings giant for
Nine, now it’s a timeslot filler. Tonight it’s the AFL on Nine, no Lost on Seven
and the thought of hot cross buns and easter eggs..
Yippee!

Peter Fray

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