Interesting happenings in the Ten newsroom. A
lot’s been happening in the news department at Ten lately so staff at Ten’s
fishbowl in Pyrmont would not have been surprised to see former SBS World News
pin-up girl and ABC presenter Indira Naidoo slap bang in the middle of the
newsroom late last week. But
Ten’s news chief Jim Carroll quashed any thought of Naidoo’s imminent return to news at
Ten. “I believe
Indira was doing something for Roving Enterprises – not news-related”, Carroll
told Crikey. Roving
Enterprises is of course the production company that churns out Rove Live, so
Indira fans should keep an eye on its TV productions. Meanwhile,
former Nine reporter Helen Kapalos this week debuted as the female face of
Ten’s evening news in Melbourne, alongside
Mal Warden. It’s too early yet to tell what impact she may have on the numbers,
but her arrival has delighted the city’s souvlaki eaters ahead of next month’s
sell-out friendly between the Socceroos and Greece at the
MCG. Melbourne’s sizeable
Greek community hasn’t been this excited since George Donikian Started working
from Ten’s modern South Yarra studios 15
years ago. – Anthony Stavrinos

Last night’s TV
ratings

The
Winners
Seven, by ten points, an easy
win, with Dancing With the Stars (2.136 million) back to top performance. Today
Tonight
(1.466 million) was second, followed by Seven news with 1.454 million,
The Biggest Loser with its biggest audience so far of 1.410 million, All Saints
(Thanks Dancing) with 1.405 million, Nine News, 1.370 million), the all new
Simpsons (Ten, 1.146 million) and Futurama (Ten, 1.071 million). The figures for
Dancing said it all.. it squashed the second ep of Nine’s Survivor Panama under
a million viewers to an average of 931,000. That’s not good. The final of two
parts of The Triangle on Nine fell to an average of 1.064 million for two hours
from 8.30pm to 10.30pm. It was easily beaten by Dancing and All Saints and
that audience figure was a drop of 40% on its Sunday night average when it
helped Nine win. Just not competitive. And hey, why did Nine then schedule a
repeat called Bermuda Triangle, The Secrets Revealed at 10.30pm? Talk
about compounding rubbish! TBL‘s audience, plus good numbers of the Simpsons and
Futurama saw Ten win the 16 to 39 demographic from Seven.
The Losers Losers? Well, not Bert for
once, Family Feud‘s audience climbing above 600,000 to reach a high 633,000.
Fireworks exploded over Willoughby, but wait, Deal or No Deal on Seven saw its
audience jump to 897,000 and Ten News at Five saw its audience rise to 967,000
(more people watched it than the ABC News at 7pm which averaged 922,000!) Why?
Well the end of daylight saving and the long twilight in southern markets in
particular and the resetting of VCRs and other recording devices. No reason for
Nine to proclaim the end of the problem, yet! Temptation was squashed to
917,000 as it struggles to battle the twin 7pm monsters of TBL and Home and
Away
. Oh, dear, Temptation faces Big Brother at 7 pm when TBL finishes next
month. TBL is attracting very good support from younger
viewers.
News &
CA
Seven News (1.454 million, Nine
1.370 million) won last night, but Nine won a competitive battle in Sydney .
Seven won in Melbourne, Nine won Brisbane, Seven won Adelaide and Perth. Today
Tonight
won nationally and everywhere bar Brisbane where it had a good win. The
end of daylight saving this week has seen a noticeable fattening of the early
evening audience. That’s why Ten News at 5pm closed to within sight of a
million viewers last night. It’s also why the ABC news probably lost a few
thousand viewers as well. The 7.30 Report shed 130,000 of the news audience to
average 792,000.
The Stats Seven with 36.1% (35.2% a week
earlier), from Nine with 25.9% (26.5%) Ten with 20.8% (20.1%), the ABC with
12.8% (12.9%) and SBS with 4.5%(5.2%). Seven won all markets, Nine was second
everywhere but in Adelaide where it finished third. Survivor and The Triangle
were not popular in Adelaide last night for Nine and that enabled Ten to slip
through in all people.

Peter Fray

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