Time for some Logies transparency: The
Logies are flawed the way
they are structured at the moment, with a complete lack of transparency. The TV
industry lives and dies by the ratings every day and yet the industry’s
major awards are open to manipulation, especially via
SMS. ACP and Nine could quite easily improve the standing of the
Logies by introducing some transparency and
accountability. Disclosing the number of votes for the various nominees would help. TV commentator,
Peter Ford said on BayFM in Melbourne today that no
one at TV Week would tell him how the Gold Logie nominations were arrived
at. The “most popular” categories are voted on by TV Week readers, the “most outstanding” categories are not. TV Week
claims a readership of 1.17 million people, based on a circulation of
281,700 people, which hardly makes it representative of the industry.
Its readership would barely qualify as a successful program on Nine or
Seven. Curiously Nine received just 17 nominations (from a possible
113), while rival Seven has a total of 37. Ten also beat Nine with 27
nominations, as did the ABC with 21. SBS received three and Foxtel 8
(mostly for Love
My Way
). The Ten and Nine figures both include Bert Newton, the most
surprising nominee of all for a Gold Logie. But the big story from the nominations is how Nine’s
traditional strengths in TV – news and current affairs, sport – have not been
recognised by the voters this year, with votes mainly
going to its reality TV and lifestyle programs. Nine didn’t get a single nomination for Most
Outstanding News Coverage but there was a 60 Minutes story nominated for Most
Outstanding Public Affairs Report. Glenn Dyer

Eddie’s not-so-exclusive “exclusive”:
Nine CEO Eddie McGuire is developing a propensity to talk and
reveal decisions at the same time and he’s still a bit of a media tart.
Last week he was giving Ross Warneke a serve on 3AW in Melbourne, then
yesterday he was back on the phone again giving the same “exclusive” to
at least three radio stations. Eddie spoke to the breakfast programs on Nova in Melbourne, 3AW and Triple M
(which is networked to Sydney) about last night hosting Millionaire and they all lapped up the same “exclusive” on the show being “rested”:

Nova: “I’ll give you an exclusive this morning.
I’m going to rest the show, going to pull it off.

3AW: “What I will tell you is that we’re gonna rest the show.
We’re gonna take the show off air for a little
while and do some auditions and make sure we get the right host and give the new
host a bit of a chance by just putting a bit of a gap between myself, my last
show and the first one of the new host.
And maybe bring in some new features as well to freshen up the show; it’s
been going for nearly seven years now.
So it’s been a wonderful show, it’s been a great success and it’ll be
back in the back half of the year.”

Triple
M
: “I’ll give
you an exclusive: we’re going to rest the show for a while as well and come back
with a new host and some new looks for Millionaire,
and really give it the kick-start that it needs.”

Nice one
Eddie, but it didn’t help Millionaire as it finished second
behind Desperate Housewives again with an average of 1.343 million – a figure
boosted by running well past its 9.30pm end time. Housewives averaged 1.783
million. – Glenn Dyer

Nine’s top programmer moves on: Craig
Johnson, the man regarded as the smartest person in Nine Network’s programming
department in Sydney, is quitting to go to a job with AGB McNair in Switzerland. The
decision was revealed in an email to workmates yesterday. Johnson’s regarded as the man
Nine turns to get answers about why programs work or don’t work and has
backstopped Michael Healy, the director of programming, very ably for a number
of years. His
departure will be a big loss for Nine and leave the
Network seriously undermanned in programming at a time when it needs all the
strength it can muster. The pressure will be on Michael Healy
to find a replacement and not let the departure of Johnson upset the network’s
plans for the rest of the year. Glenn Dyer

Mel and Kochie: TV’s hottest duo: David
Koch and Mel Doyle, hosts of Sunrise and Where Are They Now
are running rings around their morning competition on Nine, Jessica
Rowe and Karl Stefanovic. They’ve also got one of the premier primetime
gigs – 6.30pm Sunday hosting Where Are They Now, while Rowe and Stefanovic get a gig as celebrity contestants on
yet another attempt by Nine to try and stop the rot on the dying Bert’s
Family Feud
. And to
rub it in Doyle and Koch are both nominated individually for the Silver Logie for Most Popular TV presenter, where their
competition includes Rove McManus (whose program is going backwards in
popularity, slowly), Andrew O’Keefe of Seven’s Deal or No Deal and Tom Williams,
also of Seven’s The Great Outdoors and The Mole. Sunrise
has been beating Today by quite large margins, but it’s not that Today isn’t
picking up viewers – it has been slowly. Last week saw Nine’s audience up around
9% to an average 189,700 for the period 6am to 9am compared to
the same week a year ago. But
Sunrise‘s audience jumped 27% on a bigger base to
344,700 and the week before it became the first breakfast TV program to see its
audience hit 500,000 viewers on the Monday when Cyclone Larry hit
North Queensland. Glenn Dyer

Nine heads back to the fat farm: The
Nine Network is dipping back into the business of eating and
lifestyle with a follow up to last year’s relatively successful You
Are What You Eat.
Turn Back Your Body Clock
is another Channel Four production set to debut in Britain in May. Celador, which has licensed Who
Wants To Be A Millionaire
to Nine, revealed the deal at
MIP TV in Cannes yesterday. Nine
has licensed the program for Australia in both its UK form and a
local production, following Ten’s lead on The Biggest Loser. The
new program is more aimed at ordinary people and is similar in concept to Honey
We’re Killing The Kids
, a successful BBC format which aired last year and has
been picked up in local format by Ten for broadcast later this
year. Turn Back Your Body Clock shows how poor lifestyle
choices can take years off someone’s life expectancy.
Glenn Dyer

Last night’s TV
ratings

The Winners Seven, with Desperate Housewives down to 1.783 million,
affected by the AFL Game on Ten between Collingwood and Adelaide that saw all
programs in the latter city hit by the football broadcast. While the football
only averaged 679,000 viewers. That’s hardly a successful experiment, it did
374,000 in Melbourne and a huge 222,000 in Adelaide where it was the most
popular show by far. Eddie McGuire’s Collywobbles were not the huge audience
puller that the AFL thought. Eddie’s last Millionaire (1.343 million nationally)
beat it in Melbourne (428,000). Today Tonight was second for Seven nationally
with 1.559 million, then Seven News with 1.534 million, Nine News, 1.408
million, Home and Away on Seven,1.370 million and Millionaire, the elimination
hour of The Biggest Loser on Ten, 1.274 million, Nine’s 20 to 1, 1.265 million,
ACA (Nine), 1.205 million and The Great Outdoors, (Seven)1.149
million.
The Losers Losers? Well, Bert picked up to 532,000 at 5.30 pm with
the latest celebrity circus promotion with a big pot of cash. But its audience
usually picks up on Monday nights…so see how it goes over the rest of the
week. Poor Temptation on Nine…fourth again with 961,000 after Home and Away,
The Biggest Loser and The 7 pm ABC News with 1.021 million. Commander in Chief on
Seven, with 1.072 million. down again and looking to dip lower unless the AFL
stole viewers in the south from the program, which is possible. But it did well
in the key demos of 16 to 39 and 25 to 54. Cold Case on Nine beat Commander
nationally!
News & CA Seven News (1.534 million, Nine 1.408 million)) won
last night. Seven had a slim win (3,000 viewers) in Sydney over a stronger Nine
News, but a bigger win over Nine in Melbourne (38.000). Nine won Brisbane, but
lost Adelaide and Perth, where the margin was again large. Today Tonight easily
beat ACA nationally and in every market. There was another turn-off from Nine
News to ACA. Nine had Tracy Grimshaw standing at the start of ACA and then
sitting. It’s a Yo Yo hosting if that keeps up. Four Corners averaged 795,000,
Media Watch 544,000, which reflects the boring presentation and lack of any
solid content. Enough Rope returns next Monday night and should help give Media
Watch
a lift.
The Stats Seven won 30.2% to Nine with 26.7%, Ten with 23.6%
(boosted by the AFL), the ABC with 13.8% and SBS with 5.7%.
Glenn Dyer’s comments A mixed night, the first Monday without daylight
saving. The AFL played a part in destabilising the night, but wasn’t the big success that the AFL had hoped. The Housewives of
Wisteria Lane are still popular. Not so Geena Davis in the White House. You can
see why the program went off the rails from last night’s episode – talk about soap opera masquerading as drama. Ten wasted Bondi Rescue at 8pm in Sydney and
Brisbane The Biggest Loser was the Number Two program in Sydney last night with
483,000 people (one of only three above 400,000 people). No wonder Nine is
casting around for a metoo stopper. Tonight its Dancing With The Stars on
Seven.

Peter Fray

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