The Australian advertising industry has
been abuzz all year about the implications of Carlton United Breweries’ Big Ad which
was so witty that it spread virally on the web, e-mailed from friend to friend
as entertainment. All the highly paid creatives were beside themselves at the
thought people might actually want to watch their content.

But now American car manufacturer Chevy has
discovered the downside of viral marketing. The company created a site where
people could use tools to create their own ad, and enter a contest. All very
hip. But environmental groups used the tools to create their own ads about the
evils of SUVs. I hate SUVs, so let’s
help the process along. You can view some of the ads here and here.

If you find any more in the wild, please let me know at [email protected]

Peter Fray

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Peter Fray
Editor-in-chief of Crikey

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