Ten gets a slap on the wrist over BB naughty bits. Yet
another “punishment” for the Ten Network over dirty bits on an episode of Big
Brother Uncut
last year. ACMA, the electronic media regulator, has found
that what was shown (full frontal nudity, etc) was so strong that it
could not be covered by the MA(15+) classification at 9.30pm. That
means the dirty bits, were really naughty and all those kiddies who
were awake and watching, even those 15 and above, would have been
shocked and horrified. But while Ten is contrite and has promised
it won’t happen again, it has ensured that Big Brother Uncut will have more viewers from the 15 year and
above age group who will want to see if there’s a repeat of the
salacious content this year. But there won’t be – Ten has no
interest in stoking those fires again, after all, it could mean more
pressure on the licence and with media ownership law changes in the
offing, that may not be wise. Big Brother starts the same week The Biggest Loser ends in April. The
exact date hasn’t been announced, but look for Ten to try and
piggyback off the good ratings Loser has been achieving. Glenn Dyer

Denton returns to save the day. Andrew Denton’s Enough Rope
program returns to the screen, on a regular, weekly basis from Monday
10 April. Denton has already had two “specials” to air this year, one
with comedian Billy Connolly that attracted almost 1.3 million viewers,
a second involving the lead singer of U2, Bono, which got just 770,000
on a very short lead up for promotion. It will probably be repeated
later this year when and if U2 finally tour. Denton’s program will
reportedly return with updated graphics and opening titles. They have
to anyway; it was a bit unnerving seeing a large whale-like Kerry
Packer swallowing a tiny Denton, months after the media mogul was dead
and buried. It had a sort of séance-like effect. The ABC will like the
return of Denton. Its share of viewers is down this year compared to
the first survey of 2005. This year the ABC share of All People was
15.3%, down from 16.3% in the first survey of last year: that was
concentrated in the 25 to 54 group. But as ratings don’t concern the
ABC, it’s not a big deal – but they do fret about it. Some even obsess
about it, like their commercial peers. The ABC’s share this year would
have been lower except for the boost from the two Denton specials this
year.

Last night’s TV
ratings

The Winners Tuesday, last night of swimming and the Games did it
again for Nine: 1.9 million people on average watching the telecast of the final
night of swimming and athletics and then other sports from 7pm to 11pm. But
there are signs of viewer fatigue emerging, especially in Melbourne. Ten’s The
Biggest Loser
, (1.114 million), Seven’s Home and Away (1.186 million) withstood
the games, especially The Biggest Loser which seems to have hardly lost a beat
in the past few days. Seven’s compilation of Dancing With The Stars averaged
1.286 million. Not bad for a best of show and vindicating the network’s decision
to hold back a fresh episode. All Saints though averaged 951,000, a sign that it
really needs a new ep. of Dancing in front of it and not much on the other
networks. Seven’s Deal or No Deal with 819,000 outpointed the Games and Ten
News. The Games afternoon session averaged 765,000, Ten News at Five,
783,000.
The Losers Losers? Again, given the influence of the games and the
absence of so many programs or first run episodes, impossible to say. Even Rove,
which has been a little shaky in recent weeks, averaged 722,000, which is not far
off what it has been attracting recently. It, like Ten did well in the 16 to
39s, as usual. Nine’s Today with 203,000 (226,000 Monday) was beaten by Sunrise
on Seven with 436,000 (down from 500,000 on Monday with the Cyclone Larry
coverage)
News & CA Some better news for Nine, a win nationally, in Sydney,
in Melbourne and in Brisbane, but big losses in Perth and Adelaide. Nine News
finished with 1.509 million nationally, Seven with 1.394 million. ACA was again
pre-empted in Adelaide by the games, so its 1.048 million was hard to stack up
against the 1.522 million, except to say ACA would have lost anyway. ACA won
Melbourne but lost Brisbane (because of the Games and timing) and lost pert as
usual. The hurtful loss was in Sydney where, after Nine News won, viewers
deserted ACA. It averaged 365,000 (the News, 381,000). Today Tonight averaged
423,000 (Seven News, 369,000). ABC 7 pm News averaged
863,000
The Stats Nine with 41.7%, Seven with 24.4%, Ten with 18.4%,
the ABC, down to 11.4% and SBS with 4.0%. For the second night in a row Nine
won Sydney, Melbourne, Brisbane, Adelaide and lost Perth to
Seven.
Glenn Dyer’s comments Another win to Nine but the Australian interest is
tapering, as predicted yesterday. Still, 1.9 million is not to be sneezed at,
even if it doesn’t count in the long term. The audience share for Nine was the
lowest of the week so far, especially in Melbourne (49.9% compared to national
Nine share of 41.7%).Tonight will see that commitment tested with new episode of
Prison Break on Seven, though Ten is using a repeat episode of House. No
swimming and a lot of marginal sport will make viewing elsewhere a bit more
attractive for viewers. But Nine should
win.

Peter Fray

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