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early last year – bringing in more eyeballs…

big variation – different web audience … people on the web looking for different stuff…

different stories get a different

world series photo galleries… additional features.

more web exclusive material

+ Paul Toohey – on the job in Bali – covering the Bali Nine – a lot of web only

magazine with online component and print

Tony Abbott – breaking story last year – were able to put it on our website 5pm Sunday evening, plus press

breaking stories… got to recognise that younger people are spending
their time online. Younger audience out there definitely who are coming
to us…

immediate feedback

reader survey of the summer reading edition…

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very shared audience across

Reprinted. May print again. People buying multiple copies as keepsakes
“never seen anything like it” “expected it to do very well” none of us
had any idea

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Jane O’Connell – Ninemsn / Tonya Meadows (02) 9383 6000