Telstra this morning lobbed 13 different announcements at the ASX from its four-hour presentation in Sydney covering the strategic review over the past five months. Not since the last Federal Budget has so much financial and policy information been simultaneously dumped in the public arena.

CEO Sol Trujillo and eight different executives each gave detailed presentations on the way forward for the business. The headline news emerging so far includes the 10,000 jobs cuts and investment in broadband – but it goes far deeper. Like any new CEO, Sol wanted to paint a picture of a chaotic business in need of a major overhaul. But he really does have a giant task ahead of him.

“When you look at the infrastructure we have today we have too much of everything,” Trujillo said. “We have multiple networks, multiple fixed-line networks, multiple wireless networks. We have over 1200 systems embedded in our business today [and] we have over 150 call centres.”

Add to that over 1000 products, 20 ad agencies and 41 buildings in Sydney and Melbourne and you’re talking quite a sprawling empire.

The deluge of news extended right across the business, covering technology, systems, mergers, new products and even content supply deals.

For instance, chief operating officer Greg Winn revealed that Telstra will dump its CDMA network and BigPond Wireless Broadband service in favour of a 3G network with the same coverage.

BigPond’s Justin Milne revealed that Telstra had signed a deal with Sony to provide “current video shop releases” for download to PCs that will take just 10 minutes. This will be launched next March.

They even detailed a new BigPond blogging site, which will be integrated with mobile devices so blogs can be accessed remotely and pictures and videos can be sent while mobile.

Then there’s the proposed merger of CSL with rival Hong Kong mobile carrier New World to create a new market leader. That alone is normally the sort of deal that would take months to sort through.

And there is the important gradual move of Telstra’s head office functions from Melbourne to Sydney. No wonder Peter Costello was able to locate the Future Fund in Melbourne – it was the consolation prize for Telstra downplaying Melbourne’s role in its future.