Who’s had a redesign? Who, that’s who. The magazine that used to claim it was “first with celebrity news,” is now apparently “first for celebrity news.” Enlightening.

The front cover colours are more garish than ever although the feel is less cluttered, more streamlined. And the mag is now top heavy with celebrity “news” – at the expense of the letters page which has been shunted to the back to make way for new priorities.

As Who editor Jane Nicholls writes: “You found us! Among the changes to Who this week, we’ve moved the letters page. We have loaded up the front of Who with the celeb photos and news you tell us you love the most.”

Fashion – or more precisely, women’s fashion (is Who trying to encroach on the women’s mag market?) – has been beefed up and moved closer to the front.

This edition marks the first outing of “Rose knows: fashion fix-its,” an advice column that looks set to address pressing concerns. “I am pale with blue eyes and dark blonde hair,” writes Penny. “I love this season’s yellow but am unsure if it will suit my colouring. Can you suggest a way for me to wear this trend?”

Meanwhile, entertainment reviews have been shuffled further up the back, and appear after “Stars off duty” a Who special on stars without make-up.

Peter Fray

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Peter Fray
Editor-in-chief of Crikey

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